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Theoretical approach of branding from a semiotic perspective [PDF]
, 2018 This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the traditional semiotics authors and how those have been influenced other academics who have researched branding from a semiotic ...
Sanz-Marcos, Paloma
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A Note on M. Barbieri’s “Scientific Biosemiotics” [PDF]
, 2009 A densely-packed critique of some current trends in ...
Champagne, Marc
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Positive Freedom and the Social Meaning of Money
Journal of Applied Philosophy, EarlyView.ABSTRACT Semiotic objections to markets hold that buying and selling certain things – for example, sex, body parts, votes, surrogacy services – expresses that those things are fungible with money, which has only profane value. This article offers a more fundamental challenge to semiotic critiques of market.
Andrew Allison +2 more
wiley +1 more source
Semiotika dalam Bidang Manajemen Pemasaran
J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), 2017 Semiotics is the science which studies signs in human life because human has the ability to give meaning to various social, cultural, and natural phenomenon. Since sign is a part of human culture, semiotics can be used to study human life.
Rini Astuti
doaj +1 more source
Science Education, EarlyView.ABSTRACT This study investigates the outcomes of the implementation of a first grade unit incorporating multiple modes of representation and genre‐based pedagogy to support writing instruction in the genre of sequential explanations. At the end of a 6‐day unit investigating the structure and functions of carnivorous plants, 47 first graders completed a
Rachel E. Wilson, Leslie U. Bradbury
wiley +1 more source
Economic Anthropology, EarlyView.ABSTRACT In the Chinese kimchi industry, manufacturers employ product names, photographs, and logistical strategies to promote their kimchi's “Koreanness.” So, what makes their kimchi “Korean,” and how does its Koreanness formulate kimchi's commodity value?
Heangjin Park
wiley +1 more source
General introduction to the project “Open semiotics”
Семиотические исследования, 2023 This article is a Russian translation of the General introduction to the four-volume project “Open Semiotics”, published in 2023 under the editorship of Amir Biglari in the L'Harmattan publishing house. The original imprint – Biglari, A.
Amir Biglari
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Breaking Down the Codes: A Study of the Nonverbal Emblems and Regulators Used in International B-Boy Competitions [PDF]
, 2016 This study explored the use of nonverbal emblems and regulators in international b-boy competitions. Using semiotics, a lexicon of the emblems and regulators was recorded. Then the dimensions from a theory of semantics of dance were applied to understand
Watanabe, Kelsi S.
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Systems Research and Behavioral Science, EarlyView.ABSTRACT George Herbert Mead is an oft forgotten or ignored American philosopher who was one of the originators of pragmatism. Today, he is recognised as a creative thinker who has teased out knotty problems that others in the field had not realised were problems. Understanding Mead's analysis has been made difficult because he died prematurely without
Richard Ormerod
wiley +1 more source
Interpreting Estonian mires: common perceptions and changing practices
Fennia: International Journal of Geography, 2015 Over the centuries mires have been considered to be mostly useless, even dangerous places. Adopting a landscape semiotic perspective the article delineates the current common perceptions of Estonian mires based upon 767 questionnaires.
Piret Pungas-Kohv +5 more
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