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Maketingu Janaru, 2023 This special issue focuses on the latest findings and contributions of sensory marketing. In the past decade, the number of studies on sensory marketing has increased markedly.
Hiroaki Ishii
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The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number [PDF]
Behavioral Sciences, 2023 Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies pay ...
Bingcan Li +3 more
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Peculiarities of sensory marketing
Entrepreneurship and Sustainability Issues, 2023 This article aims to provide a theoretical analysis of the primary sensory marketing types, tools and techniques. The methodological structure used in the study is based on theoretical descriptive, comparative, and analytical methods.
Margarita Išoraitė +1 more
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Holistic Sensory Marketing [PDF]
, 2018 Treball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2017/2018 El siguiente trabajo de final de grado se corresponde con un proyecto que entrelaza las modalidades B y C, es decir, se trata de un trabajo que abarca tanto la creación de empresa como el plan de comunicación que servirá para dar a conocer la empresa en su
Mari Calomarde, Sergio +2 more
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Sensory marketing and tourist experiences [PDF]
, 2012 Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences.
Agapito, Dora +2 more
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Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: The purpose of this research is to design a process for increasing the sales and market share of dairy companies based on the sensory marketing model. The competition in the dairy industry is high, and the industry uses different methods to
Zahra Valipouri +2 more
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Design the pattern of sensory marketing and its antecedents in the Fast-Moving Consumer Goods for dairy industry [PDF]
مطالعات مدیریت راهبردی, 2022 Aim and Introduction: The aim of this study is to design the pattern of sensory marketing (based on the senses) and its antecedents in the (Fast-Moving Consumer Goods) dairy industry. Brands competing in dairy industry require a clear emphasis on sensory
ZAHRA valipouri +2 more
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The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [PDF]
Sports Business Journal, 2021 Purpose: This study aimed to investigate the relationship between sensory marketing and customer satisfaction and loyalty of luxury sports clubs.Methodology: The study's statistical population includes all customers of luxury sports complexes and clubs ...
Zahra Rabbani Nik +3 more
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, 2022 The issue of sensory marketing is a relatively new concept in managerial science. Due to the competitive environment of the global market, companies are confronted with the constant need to find effective approaches that will allow them to maintain a competitive advantage in the fight for the customer.
František, Pollák, +2 more
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Maketingu Janaru, 2023 This paper focuses on the impact of marketing-related sensory factors on consumers’ healthy food consumption and reviews relevant studies published in top marketing journals after 2000.
Jaewoo Park, Taku Togawa, Kosuke Motoki
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