Results 11 to 20 of about 1,424,381 (343)
Cogent Business & Management, 2023 The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers.
Pantas H. Silaban +3 more
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Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
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SENSORY MARKETING AND PURCHASING BEHAVIOR LINKING COFFEE FAMILIES' CULTURE WITH THE CONSUMER [PDF]
Geo Journal of Tourism and GeositesSensory marketing focuses on generating a positive experience for users through their senses, their past, their imagination or their emotions; and in tourist businesses such as coffee shops, which share the characteristics of a restaurant and a bar, it
Geraldine TORIBIO-TAMAYO +4 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 We present a novel quantitative approach to assessing sensory components on e-commerce websites. The Online Sensory Marketing Index (OSMI) provides a valuable measure of the sensory output exhibited by text, images, and other media.
Kevin Hamacher, Rüdiger Buchkremer
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Journal of Marketing and Consumer Behaviour in Emerging Markets, 2023 Nowadays, we are noticing more and more new technological solutions that fit into the field of sensory marketing, the implementation of which is in a relatively preliminary stage. They are intended to improve customer experience.
Dawid Gajda
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A bibliometric review and content analysis of research trends in sensory marketing
Cogent Business & ManagementDespite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive.
Inês Filipa Saraiva Antunes +1 more
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The Effects of Sensory Marketing on Clothing-Buying Behavior
AUTEX Research Journal, 2022 Nowadays, intensive rivalry forces enterprises and brands to strive for differentiation. Use of marketing strategies, which can allure the consumers, effectively is one of the ways of differing oneself from one's rivals. Sensory marketing strategy, which
Tekin Selen, Kanat Seher
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Evaluating replicability of ten influential research on sensory marketing
Frontiers in Communication, 2022 We attempted to evaluate the replicability and generalizability of ten influential research on sensory marketing by conducting a high-powered and pre-registered replication in online settings in non-WEIRD consumers.
Kosuke Motoki, Kosuke Motoki, Sayo Iseki
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Creating Customer Satisfaction Through Sensory Marketing
Jurnal Ekonomi, Bisnis & Entrepreneurship, 2022 This research aims to determine the influence of sensory marketing on customer satisfaction and the revisit intention of the food and beverage industries in Bandung, West Java, Indonesia. The study was conducted using quantitative methods through purposive sampling and the data will be processed using SMART-PLS tools.
I. Utama
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The Impact of Sensory Marketing on the Development of Organisations in the Fashion Industry [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2022 Marketing based on stimulating customers' senses is used mainly in luxury brand stores, which often position sensations above the product itself. The atmosphere present at the point of sale has become one of the main attributes for brand choice and ...
Nicoleta CRISTACHE +4 more
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