Results 11 to 20 of about 136,566 (304)

The Impact of Sensory Marketing on the Development of Organisations in the Fashion Industry [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2022
Marketing based on stimulating customers' senses is used mainly in luxury brand stores, which often position sensations above the product itself. The atmosphere present at the point of sale has become one of the main attributes for brand choice and ...
Nicoleta CRISTACHE, Irina Olimpia SUSANU, Andreea Valentina BUSILA, Ciprian MATIS, Oana PRICOPOAIA   +4 more
doaj   +1 more source

The Impact of Sensory Marketing on Consumer Behavior in KFC Restaurants in Erbil City – Kurdistan Region of Iraq

International Journal of Applied Research in Business and Management, 2023
Sensory marketing is an innovative marketing technique that uses customers' five senses to create a memorable experience and influence their decision-making process.
Sabir Sadiq Abdulkhaliq, Amal Ahmad Shekh, Dalya Ali Sharif   +2 more
doaj   +1 more source

Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking

APMBA (Asia Pacific Management and Business Application), 2023
This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra, Tengku Ezni Balqiah   +1 more
doaj   +1 more source

Multi-sensory marketing [PDF]

Ekonomski izazovi, 2020
Sensory marketing is a set of marketing techniques that aim to use the senses to influence consumer behaviour and the way they make purchasing decisions. This paper discusses companies' sensory marketing practices, the role of the reasons in consumer perception, and how companies create their approach through reaction analysis.
Milena Savić, Nenad Perić, Radmila Savić   +2 more
openaire   +1 more source

The Application of Artificial Intelligence to Automate Sensory Assessments Combining Pretrained Transformers with Word Embedding Based on the Online Sensory Marketing Index

Computers, 2022
We present how artificial intelligence (AI)-based technologies create new opportunities to capture and assess sensory marketing elements. Based on the Online Sensory Marketing Index (OSMI), a sensory assessment framework designed to evaluate e-commerce ...
Kevin Hamacher, Rüdiger Buchkremer
doaj   +1 more source

A Model for Multi-sensory Marketing in Tourism Destination Branding [PDF]

‫مدیریت بازرگانی, 2017
This study aims at providing a model for applying multi-sensory marketing in tourism destination branding. The research method was Survey research. The population comprised all tourists in Tehran both, Iranian nationals and foreigners, totaling 10000 ...
Mohammad Haghighi, Taher Roshandel Arbatani, Ahmad Roosta Roosta, Ali Salehi   +3 more
doaj   +1 more source

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Cogent Business & Management, 2023
The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers.
Pantas H. Silaban, Wen-Kuo Chen, Ixora Javanisa Eunike, Andri Dayarana K. Silalahi   +3 more
doaj   +1 more source

Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach

Journal of Theoretical and Applied Electronic Commerce Research, 2022
We present a novel quantitative approach to assessing sensory components on e-commerce websites. The Online Sensory Marketing Index (OSMI) provides a valuable measure of the sensory output exhibited by text, images, and other media.
Kevin Hamacher, Rüdiger Buchkremer
doaj   +1 more source

MARKETING SENSORIAL:

Revista Vianna Sapiens, 2017
Considerando a existência de diversos concorrentes no mercado, especialmente nos ambientes de varejo, as empresas dos mais variados setores estão em busca de oferecer valor diferenciado para seus clientes, a fim de fidelizá-los. Há uma diversidade de estudos que indicam que a atmosfera da loja pode ser capaz de afetar o estado emocional dos ...
Letícia Gonçalves da Costa, Tharcisio Alexandrino Caldeira   +1 more
openaire   +3 more sources

Impacts of marketing strategies on casual restaurant sales [PDF]

Journal of Project Management
This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj   +1 more source