Results 281 to 290 of about 136,566 (304)

Sensory marketing in hotels

2017
Bona Kim, Saerom Wang, Cindy Yoonjoung Heo   +2 more
openaire   +1 more source

Sensory Neuro-Marketing in Sales

Recent developments in marketing and psychology underscore the vital role of sensory experiences in shaping judgment and decision-making. Sensory marketing, an emerging field, examines how sensory perceptions influence consumer behaviours, challenging traditional cognitive models by linking mental processes to sensory experiences. This chapter outlines
openaire   +1 more source

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

Sensory Marketing

2014
openaire   +1 more source

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Kaan Varnali, Aysegul Toker
exaly  

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Uma Kumar   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Pk Kannan
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly