Results 281 to 290 of about 1,424,381 (343)

Athletes' Sensory Evaluation and Willingness to Pay for High-Protein Bread. [PDF]

Foods
Selvaggi R, Reitano M, Arena E, Grasso A, Pecorino B, Pappalardo G.   +5 more
europepmc   +1 more source

Online sensory marketing: Influencing product perceptions through sensory cues

, 2021
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Marketing Sensorial: Estudo de Caso da Starbucks : Sensory Marketing: Starbucks Case Study

2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021
The rapid development of markets with competitive products, which are difficult to differentiate, and more informed consumers, who demand memorable experiences, justifies the study of sensory elements that can positively influence these experiences. Sensory Marketing is thus a style of marketing that addresses all sensory perceptions. These are used to
Ana Sofia Oliveira, Joana Ferreira, Mariana Albuquerque, Anabela Marcos   +3 more
openaire   +1 more source

Integrating sensory marketing with artificial intelligence in hospitality: a future research agenda

International Journal of Contemporary Hospitality Management
This study aims to address the crossover application of sensory marketing (SM) and artificial intelligence (AI) within the hospitality industry. Through an extensive literature review, this study identified contemporary issues in SM, including
Miralem Helmefalk, Andreas A. Eklund, Arash Akhshik   +2 more
semanticscholar   +1 more source

Review and Prospect of Sensory Marketing Research

Scientific Journal of Economics and Management Research
This paper takes the practical exploration of the five senses in marketing under the general framework of sensory marketing as the main research content, and systematizes its theoretical connotation as well as the current research status.
Xin Rao, Qianru Huang
semanticscholar   +1 more source

Sensory marketing in hospitality: a critical synthesis and reflection

International Journal of Contemporary Hospitality Management, 2022
Purpose Through a critical synthesis and reflection on the theoretical foundations and empirical evidence related to sensory marketing, this study aims to offer meaningful insights for hospitality operators and provides future research directions on ...
L. Fong, Soey Sut Ieng Lei, C. Chow, Long W. Lam   +3 more
semanticscholar   +1 more source

A Study of the Relationship between Sensory Marketing Strategies and Customer Loyalty in Experiential Retail Environments

Journal of Combinatorial Mathematics and Combinatorial Computing
Accompanied by the increasing consumer quality and the exploration of enterprises centered on user experience, the new retail model has emerged, and the emerging retail model also plays an important role in enhancing customer loyalty.
Xiao Wang
semanticscholar   +1 more source

Does Food ASMRtist Induce Sensory Marketing? An Instagram Content Analysis

Journal of Promotion Management
A rise in social media users has spurred innovative marketing strategies, particularly in content consumption. ASMRtists, creators of sensational media content, are capturing attention across the business world, especially in the food and beverage ...
Sumiran Maheshwari, Ankit Kumar, Ranjeet Kumar Raman   +2 more
semanticscholar   +1 more source

The Overlooked Role of Attention in Sensory Marketing: Bridging Sensation, Perception, and Consumer Behavior

Journal of sensory studies
In exploring how sensation, perception, and attention are conceptualized and assessed, as well as how their impacts on judgment and behavior have been measured in sensory marketing research, we examine the significance of attention and perception ...
Yamen Koubaa, Jide‐Festus Awokoya
semanticscholar   +1 more source