Sensory quality of scab-resistant apple cultivars [PDF]
, 2001 Twenty-two scab-resistant apple cultivars were harvested in autumn 1999 and evaluated for sensory quality the following October, November and December. Multivariate analysis was effective in describing the comblex relationships and variabillity among the
Kühn, Senior Scientist Birka Falk +1 more
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The influence of selected senses on consumer experience: A brandy case
Acta Commercii, 2013 Orientation: Sensory marketing has become a popular marketing technique to enhance consumer experience. Researchers have suggested that marketers should incorporate as many senses as possible in order for sensory marketing to be effective.
Chris Pentz, Charlene Gerber
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Aromachology Related to Foods, Scientific Lines of Evidence: A Review
Applied Sciences, 2021 Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a specific product. There is
Dámaris Girona-Ruíz +4 more
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Mind-reading versus neuromarketing: how does a product make an impact on the consumer? [PDF]
, 2014 Purpose – This research study aims to illustrate the mapping of each consumer’s mental processes in a market-relevant context. This paper shows how such maps deliver operational insights that cannot be gained by physical methods such as brain imaging.
Booth, David A, Freeman, Richard P J
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Journal of Marketing and Consumer Behaviour in Emerging Markets, 2023 Nowadays, we are noticing more and more new technological solutions that fit into the field of sensory marketing, the implementation of which is in a relatively preliminary stage. They are intended to improve customer experience.
Dawid Gajda
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Role of product characteristics for the adoption of fruit and fruit product innovations [PDF]
, 2009 The aim of this study was the identification of those product characteristics that are important for the adoption of fruit and fruit product innovations by consumers.
Berg, I., van den +5 more
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The impact of sensory marketing in directing consumer behavior - a case study of Mr.Yummy's restaurant - Batna Province- [PDF]
مجلة الاجتهاد للدراسات القانونية والاقتصادية, 2023 The aim of the study is to highlight sensory marketing impact, used by Mister Yummy restaurant, on directing its customers purchasing behavior. By identifying the used sensory marketing dimensions: visual, olfactory, auditory, tactile and gustatory ...
كيلاني صونية
doaj
Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market [PDF]
Innovative Marketing, 2023 Sensory marketing is advantageous because it can help reduce the amount invested to yield such a high effect. However, the existing literature in this area is limited to services (restaurants, hotels, retail, tourism, etc.) and foods for which it is easy
Takumi Kato
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Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience [PDF]
, 2015 Background: Recent evidence suggests that products believed to be healthy may be over-consumed relative to believed indulgent or highly caloric products.
AJ Crum +43 more
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SENSORY MARKETING AND PURCHASING BEHAVIOR LINKING COFFEE FAMILIES' CULTURE WITH THE CONSUMER [PDF]
Geo Journal of Tourism and GeositesSensory marketing focuses on generating a positive experience for users through their senses, their past, their imagination or their emotions; and in tourist businesses such as coffee shops, which share the characteristics of a restaurant and a bar, it
Geraldine TORIBIO-TAMAYO +4 more
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