Results 21 to 30 of about 1,424,381 (343)

The Impact of Sensory Marketing on Consumer Behavior in KFC Restaurants in Erbil City – Kurdistan Region of Iraq

International Journal of Applied Research in Business and Management, 2023
Sensory marketing is an innovative marketing technique that uses customers' five senses to create a memorable experience and influence their decision-making process.
Sabir Sadiq Abdulkhaliq, Amal Ahmad Shekh, Dalya Ali Sharif   +2 more
doaj   +1 more source

Multi-sensory marketing [PDF]

Ekonomski izazovi, 2020
Sensory marketing is a set of marketing techniques that aim to use the senses to influence consumer behaviour and the way they make purchasing decisions. This paper discusses companies' sensory marketing practices, the role of the reasons in consumer perception, and how companies create their approach through reaction analysis.
Milena Savić, Nenad Perić, Radmila Savić   +2 more
openaire   +1 more source

The Application of Artificial Intelligence to Automate Sensory Assessments Combining Pretrained Transformers with Word Embedding Based on the Online Sensory Marketing Index

Computers, 2022
We present how artificial intelligence (AI)-based technologies create new opportunities to capture and assess sensory marketing elements. Based on the Online Sensory Marketing Index (OSMI), a sensory assessment framework designed to evaluate e-commerce ...
Kevin Hamacher, Rüdiger Buchkremer
doaj   +1 more source

A Model for Multi-sensory Marketing in Tourism Destination Branding [PDF]

‫مدیریت بازرگانی, 2017
This study aims at providing a model for applying multi-sensory marketing in tourism destination branding. The research method was Survey research. The population comprised all tourists in Tehran both, Iranian nationals and foreigners, totaling 10000 ...
Mohammad Haghighi, Taher Roshandel Arbatani, Ahmad Roosta Roosta, Ali Salehi   +3 more
doaj   +1 more source

MARKETING SENSORIAL:

Revista Vianna Sapiens, 2017
Considerando a existência de diversos concorrentes no mercado, especialmente nos ambientes de varejo, as empresas dos mais variados setores estão em busca de oferecer valor diferenciado para seus clientes, a fim de fidelizá-los. Há uma diversidade de estudos que indicam que a atmosfera da loja pode ser capaz de afetar o estado emocional dos ...
Letícia Gonçalves da Costa, Tharcisio Alexandrino Caldeira   +1 more
openaire   +3 more sources

Impacts of marketing strategies on casual restaurant sales [PDF]

Journal of Project Management
This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj   +1 more source

Sensory quality of scab-resistant apple cultivars [PDF]

, 2001
Twenty-two scab-resistant apple cultivars were harvested in autumn 1999 and evaluated for sensory quality the following October, November and December. Multivariate analysis was effective in describing the comblex relationships and variabillity among the
Kühn, Senior Scientist Birka Falk, Thybo, Senior Scientist Anette   +1 more
core   +1 more source

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Psychology & Marketing, 2022
Prior studies on the in ‐ store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies.
Shadma Shahid, J. Paul, F. Gilal, Shiveen Ansari   +3 more
semanticscholar   +1 more source

The influence of selected senses on consumer experience: A brandy case

Acta Commercii, 2013
Orientation: Sensory marketing has become a popular marketing technique to enhance consumer experience. Researchers have suggested that marketers should incorporate as many senses as possible in order for sensory marketing to be effective.
Chris Pentz, Charlene Gerber
doaj   +1 more source

Sensory Marketing Theory: How Sensorial Stimuli Influence Consumer Behavior and Subconscious Decision-Making

Journal of student-scientists' research, 2023
Sensory marketing is a rapidly advancing field of marketing that allows brands to capitalize on consumer behavior, more specifically subconscious decision-making.
Pranav Kulkarni, Harish Kolli
semanticscholar   +1 more source