Results 291 to 300 of about 1,424,381 (343)

Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry

Journal of International Food & Agribusiness Marketing, 2022
Sensory marketing can help customers to stay longer by enjoying environment of restaurants. To find out this, the present study was conducted in restaurant industry of Pakistan.
Zoya Wajid Satti, S. Babar, S. Parveen
semanticscholar   +1 more source

Sensory marketing in the metaverse for tourism preview and tourism pre-experience: the effect on the intention to visit tourist destinations

The Tourist Review
Purpose This paper aims to analyse the effect of vision, hearing and haptics on tourism metaverse previews and pre-experiences and compares the effects of metaverse previews and pre-experiences on the intention to visit.
Beatriz Casais, Tiago Coelho, Marco Escadas   +2 more
semanticscholar   +1 more source

Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda

International Journal of Consumer Studies
Sensory marketing has garnered significant attention from researchers due to its ability to effectively influence consumer behavior at a subconscious level.
Vaishali Pandey, Vibhuti Tripathi
semanticscholar   +1 more source

“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions

Consumption Markets & Culture, 2022
The objective of this article is to show how sensory marketing can benefit from taking a multimodal and social semiotic perspective. For this purpose, the framework of “Multimodal Sensory Marketing” is suggested.
E. Lick
semanticscholar   +1 more source

Impact of Sensory Marketing on Consumer Satisfaction

International Journal For Multidisciplinary Research
Sensory marketing, engaging various senses such as sight, taste, touch, smell, and hearing, enhances consumer satisfaction, influences purchase behavior, and increases the likelihood of customers revisiting and recommending businesses.
Yamini P, Dr. Nisha U
semanticscholar   +1 more source

How Taste and Ambience Shape Consumer Perceptions — Sensory Marketing in Fine Dining

Frontiers in Management Science
The fine dining experience is a multisensory journey where taste and ambience converge to create lasting impressions and define perceptions of luxury.
Thabo N. Makwena
semanticscholar   +1 more source

How sensory marketing affects perceived service quality and customer satisfaction: study in Vietnam public hospitals.

Journal of health organization and management
PURPOSE This article aims to assess the impact of factors affecting the senses (via Sensory Marketing theory) on customer perceived quality and satisfaction when using health services in public hospitals.
Viet An Tran, Q. Tran, Ha-My Doan, Gia Long La, Tien-Duc Vu, Thi Huyen Pham   +5 more
semanticscholar   +1 more source

Does Sense Reacts for Marketing Sensory Marketing

SSRN Electronic Journal, 2015
Sensory Marketing is the marketing activities that focus on understanding perception of the consumer, the process starts from the stimuli that affect senses of the consumer to how the customer interprets, understand and respond those stimuli. Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and ...
Dr. Sanjeev Singhal, Kanika Khare
openaire   +1 more source

Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention

Asia Pacific Journal of Marketing and Logistics
PurposeProviding positive and memorable shopping experiences has become essential for retailers. As the retail industry strives to create multisensory experiences for consumers, it is equally important to understand the emotions and pleasure such ...
Divyanshi Pal, Kavita Srivastava, Neha Gupta   +2 more
semanticscholar   +1 more source

What is Sensory Marketing?

2009
This chapter presents sensory marketing in practice and theory. A sensory marketing framework is discussed and compared with mass and relationship marketing. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing.
Bertil Hultén, Niklas Broweus, Marcus van Dijk   +2 more
openaire   +1 more source