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Sensory Marketing & Product Innovation
One should practice analyzing data when learning about sensory product research in sensory marketing. This collection of exemples provides ample opportunity to apply R to solve marketing research problems related to statistical methods such as crosstabs, power analysis, linear regression, principal component/factor analysis, and cluster analysis ...openaire +1 more source
Sensory Delights und multisensorisches Marketing
Ernährung & MedizinMultisensorisches Marketing kann die Bindung zwischen Konsumenten und gesunden Lebensmitteln durch visuelle, auditive, gustatorische, olfaktorische und haptische Elemente stärken, um positive Auswirkungen auf Gesundheitswahrnehmung, bewusstes Essen und langfristige Verhaltensänderungen zu ...
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
exaly
Branding through Sensory Marketing
International Journal of Scientific Research, 2012Dr. Vinit Dani, Vanishree Pabalkar
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An assessment of the use of partial least squares structural equation modeling in marketing research
Journal of the Academy of Marketing Science, 2011Marko Sarstedt +2 more
exaly
How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019Thomas Davenport +2 more
exaly