Results 321 to 330 of about 1,424,381 (343)

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Sensory Neuro-Marketing in Sales

Recent developments in marketing and psychology underscore the vital role of sensory experiences in shaping judgment and decision-making. Sensory marketing, an emerging field, examines how sensory perceptions influence consumer behaviours, challenging traditional cognitive models by linking mental processes to sensory experiences. This chapter outlines
openaire   +1 more source

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Sensory Marketing

2014
openaire   +1 more source

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Effects of COVID-19 on hotel marketing and management: a perspective article

International Journal of Contemporary Hospitality Management, 2020
Yangyang Jiang, Jun Wen
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, Pk Kannan
exaly  

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly