Results 31 to 40 of about 136,566 (304)
The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention [PDF]
, 2018 Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic ...
Alexander, Bethan +2 more
core +3 more sources
The Dark Triad and Sensory Marketing:
Crossings, 2022 With the commodification of the body image in modern day media and advertising, marketing of the self to gain power over one’s surroundings has become a commonplace phenomenon.
Afruza Khanom
doaj +1 more source
Foods, 2020 Musical fit refers to the congruence between music and attributes of a food or product in context, which can prime consumer behavior through semantic networks in memory.
Danni Peng-Li +3 more
doaj +1 more source
Environmental Sustainability and the Hospitality Customer Experience: A Study in Tourist Accommodation [PDF]
, 2019 Academic research on sustainability in the hospitality industry is scarce and fragmented, and requires a general structure to lend coherence to its approach.
ESTRADA, MARTA +3 more
core +2 more sources
Sensory and physicochemical profiling of traditional and enriched gari in Benin [PDF]
, 2019 Gari is a roasted fermented granular product made from cassava in many African countries. It is consumed raw, or added with water, or cooked into a paste. Up to now, gari enriched with palm oil and/or soybean is not available on Beninese markets.
Adinsi, Laurent +7 more
core +1 more source
Eat what you hear: Gustasonic discourses and the material culture of commercial sound recording [PDF]
, 2017 This article analyzes discursive linkages between acts of listening and eating within a combined multisensory regime that the authors label the gustasonic. Including both marketing discourses mobilized by the commercial music industry and representations
Barnett, Kyle, VanCour, Shawn
core +1 more source
FEBS Letters, EarlyView.This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel +13 more
wiley +1 more source
The Effects of Sensory Marketing on Clothing-Buying Behavior
AUTEX Research Journal, 2022 Nowadays, intensive rivalry forces enterprises and brands to strive for differentiation. Use of marketing strategies, which can allure the consumers, effectively is one of the ways of differing oneself from one's rivals. Sensory marketing strategy, which
Tekin Selen, Kanat Seher
doaj +1 more source
Food as Experience A Design and Evaluation Methodology [PDF]
, 2009 This research, conducted for Frito Lay-North America, Inc, demonstrates how new product designs, package designs, concepts, and prototypes can be created based on the social, emotional, cognitive, and sensory information gathered through a combined ...
Baer, Roger +3 more
core
Experimental auctions, collective induction and choice shift: willingness-to-pay for rice quality in Senegal [PDF]
, 2012 We propose a collective induction treatment as an aggregator of information and preferences, which enables testing whether consumer preferences for food quality elicited through experimental auctions are robust to aggregation.
Demont, Matty +5 more
core +1 more source