Aromachology Related to Foods, Scientific Lines of Evidence: A Review
Applied Sciences, 2021 Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a specific product. There is
Dámaris Girona-Ruíz +4 more
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Exploring the Influence of Sensory Marketing on Brand Perception
Naše gospodarstvo/Our economy, 2023 The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception.
Zoran Krupka
semanticscholar +1 more source
The influence of sensory marketing on customer satisfaction and its behavioral intention
Advances in Economics and Management Research, 2023 With the rapid development of global tourism, the emergence of hot spring hotels has met the demand for one-stop entertainment pursued by a large number of consumer groups.
Kangjie Yang
semanticscholar +1 more source
Mind-reading versus neuromarketing: how does a product make an impact on the consumer? [PDF]
, 2014 Purpose – This research study aims to illustrate the mapping of each consumer’s mental processes in a market-relevant context. This paper shows how such maps deliver operational insights that cannot be gained by physical methods such as brain imaging.
Booth, David A, Freeman, Richard P J
core +1 more source
The Impact of Sensory Marketing: Analysis of its Attributes Towards Online Perfum Users’ Behavior
International Journal of Professional Business Review, 2023 Purpose: The tendency of consumers to purchase online today is enormous and requires the role of sensory marketing in providing a positive and memorable experience to all.
I. A. Murwani +3 more
semanticscholar +1 more source
THE IMPACT OF SENSORY MARKETING ON CONSUMER BEHAVIOR AT STARBUCKS MANADO
Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2023 This study aims to analyze the impact of sensory marketing towards consumer behavior at Starbucks Manado. This research applies qualitative method. Population were 20 retained customers of Starbucks Manado that went to Starbucks at least three times a ...
Estefan Dusauw +2 more
semanticscholar +1 more source
Sustainability, 2022 Retailers are increasingly aware of the importance of store atmosphere on consumers’ emotions. The results of four experimental studies demonstrate that the sensory cues by which customers sense products and the amount of (in)congruency among the sensory
Moein Abdolmohamad Sagha +3 more
semanticscholar +1 more source
Role of product characteristics for the adoption of fruit and fruit product innovations [PDF]
, 2009 The aim of this study was the identification of those product characteristics that are important for the adoption of fruit and fruit product innovations by consumers.
Berg, I., van den +5 more
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Assimilation of healthy and indulgent impressions from labelling influences fullness but not intake or sensory experience [PDF]
, 2015 Background: Recent evidence suggests that products believed to be healthy may be over-consumed relative to believed indulgent or highly caloric products.
AJ Crum +43 more
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Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market [PDF]
Innovative Marketing, 2023 Sensory marketing is advantageous because it can help reduce the amount invested to yield such a high effect. However, the existing literature in this area is limited to services (restaurants, hotels, retail, tourism, etc.) and foods for which it is easy
Takumi Kato
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