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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
International Review of Management and Marketing, 2023 In recent years research on sensory marketing has attracted the attention of marketing researchers and scholars alike. The purpose of this study is to investigate the impact of sensory stimuli that is used to create arousal, and to examine whether this ...
Vusumuzi David Mbatha +2 more
semanticscholar +1 more source
The impact of sensory marketing in directing consumer behavior - a case study of Mr.Yummy's restaurant - Batna Province- [PDF]
مجلة الاجتهاد للدراسات القانونية والاقتصادية, 2023 The aim of the study is to highlight sensory marketing impact, used by Mister Yummy restaurant, on directing its customers purchasing behavior. By identifying the used sensory marketing dimensions: visual, olfactory, auditory, tactile and gustatory ...
كيلاني صونية
doaj
International Journal of Data and Network Science, 2022 The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, and touch factors on customer ...
A. Aljumah +2 more
semanticscholar +1 more source
Eat what you hear: Gustasonic discourses and the material culture of commercial sound recording [PDF]
, 2017 This article analyzes discursive linkages between acts of listening and eating within a combined multisensory regime that the authors label the gustasonic. Including both marketing discourses mobilized by the commercial music industry and representations
Barnett, Kyle, VanCour, Shawn
core +1 more source
Experimental auctions, collective induction and choice shift: willingness-to-pay for rice quality in Senegal [PDF]
, 2012 We propose a collective induction treatment as an aggregator of information and preferences, which enables testing whether consumer preferences for food quality elicited through experimental auctions are robust to aggregation.
Demont, Matty +5 more
core +1 more source
Cooking unforgettable experiences: sensory marketing in slow food restaurants
European Journal of Management and Business EconomicsPurposeThis study aims to investigate the impact of gastronomic sensory experiences on customer intention to revisit. The paper analyses if sensory perception is positively related to experiential value and attempts to verify if customer satisfaction is ...
Mariana Alves Santos +2 more
semanticscholar +1 more source
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants
OALib, 2023 The business environment in modern markets has changed dramatically. The constantly changing environment affects the overall efficiency and competitiveness of businesses.
Nanekum Isaac +2 more
semanticscholar +1 more source
The Dark Triad and Sensory Marketing:
Crossings, 2022 With the commodification of the body image in modern day media and advertising, marketing of the self to gain power over one’s surroundings has become a commonplace phenomenon.
Afruza Khanom
doaj +1 more source
The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention [PDF]
, 2018 Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic ...
Alexander, Bethan +2 more
core +3 more sources
Foods, 2020 Musical fit refers to the congruence between music and attributes of a food or product in context, which can prime consumer behavior through semantic networks in memory.
Danni Peng-Li +3 more
doaj +1 more source