Results 61 to 70 of about 1,424,381 (343)

What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?:

Maketingu Janaru
The effects and impacts of sensory marketing, which utilizes the five senses, have been the subject of much debate, particularly in consumer behavior research.
Hiroaki Ishii, Ikumi Hiraki, Taku Togawa, Naoto Onzo   +3 more
doaj   +1 more source

Pengaruh Sensory Marketing terhadap Kepuasan Konsumen dan Repurchase Intention (Survei pada Konsumen Nomu 9 Bites & Beverages di Kota Malang) [PDF]

, 2017
This research is intended to explain the effect of: (1) the influence of Sensory Marketing Against Consumer Satisfaction; (2) influence Sensory Marketing on Repurchase Intention; (3) the effect of Consumer Satisfaction on Repurchase Intention.
Alfisyahr, R. (Rizal), Muhamad, F. (Fachrozy), Suharyono, S. (Suharyono)   +2 more
core  

Communicating an arts foundation’s values: sights, sounds and social media [PDF]

, 2016
Purpose This paper tests and refines the long-established signal transmission model of the communication process by examining the ways in which a newly-formed nonprofit arts foundation communicated its professed values to its stakeholders ...
Wilks, Linda
core   +1 more source

Understanding bio‐based polymers: A study of origins, properties, biodegradation and their impact on health and the environment

FEBS Open Bio, EarlyView.
This review provides an overview of bio‐based polymer sources, their unique functional properties and their environmental impact, and addresses their role as sustainable alternatives. It discusses end‐of‐life options, including composting and anaerobic digestion for renewable energy.
Sabina Kolbl Repinc, Blaž Stres, Mirica Karlovits, Igor Karlovits, Petra Jerič, Ondrej Panák, Anja Verbič, Blaž Likozar, Uroš Novak   +8 more
wiley   +1 more source

Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis

Energies, 2021
Strategic and tactical factors come into play in shop competitiveness where, in addition to the products sold, other marketing mix variables must also be considered. There are also subjective factors, such as perceptions through the senses.
Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano-Coronil, Rafael Ravina-Ripoll   +3 more
doaj   +1 more source

Aprendamos sobre marketing sensorial

CIENCIAMATRIA, 2021
Aprendamos sobre marketing ...
openaire   +2 more sources

Sensory Experiences and Expectations of Organic Food. Results of Focus Group Discussions [PDF]

, 2010
This executive summary describes the main objectives and findings from a qualitative survey on consumers’ sensory experiences, expectations and preferences with respect to organic food.
Baumgart, Lukas, Jahrl, Ingrid, Schneider, Flurina, Stolz, Hanna   +3 more
core  

Sensory and physicochemical profiling of traditional and enriched gari in Benin [PDF]

, 2019
Gari is a roasted fermented granular product made from cassava in many African countries. It is consumed raw, or added with water, or cooked into a paste. Up to now, gari enriched with palm oil and/or soybean is not available on Beninese markets.
Adinsi, Laurent, Akissoé, Noël, Dufour, Dominique, Escobar, Andrés, Fliedel, Geneviève, Hounhouigan, Joseph Djidjoho, Kougblenou, Nadège, Prin, Laure   +7 more
core   +1 more source

The Effect of Sensory Marketing, Brand Experience, Brand Image, and Perceived Service Quality on Brand Loyalty with Customer Satisfaction as an Intervening Variable (Study Conducted on Luxury Brand Product Consumers): A Conceptual Paper

International Journal of Scientific Multidisciplinary Research
Luxury brands, epitomes of exclusivity and quality, thrive on their ability to evoke desire and loyalty among consumers. This study delves into the dynamics of brand loyalty within the context of sensory marketing, brand experience, brand image, and ...
Adib Alfikry, Arry Widodo, Anita Silvianita, Nurafni Rubiyanti   +3 more
semanticscholar   +1 more source

Predicting and Comparing the Subjective Health Experience of Older Cancer Survivors and Non‐Cancer Survivors: A Modeling Approach

Aging and Cancer, EarlyView.
This study underscores the significant influence of frailty and vitality on the subjective health experience of older cancer survivors with acceptance and control emerging as salient mediators. These findings affirm the conceptual and empirical robustness of the model highlighting its potential utility in shaping future interventions for older cancer ...
Damien S. E. Broekharst, Sjaak Bloem, Eline J. Mertens, Nathascha Hanzen, Michel van Agthoven   +4 more
wiley   +1 more source