Results 71 to 80 of about 1,424,381 (343)

Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

Economics and Culture, 2018
A brand is one way to distinguish products from each other, while simplifying consumers’ decisions in choosing an appropriate product. Brand building is not just about design but also strategy, which is even more important in the process.
Nadanyiova Margareta, Kliestikova Jana, Kolencik Juraj   +2 more
doaj   +1 more source

Implementation of Sensory Marketing Strategy in Increasing Consumer Perception of Quality and Purchase Interest in Wilna Family MSME Products

Formosa Journal of Sustainable Research
This study aims to analyze the application of sensory marketing strategies in enhancing consumer perceptions of quality and purchase intention towards MSME Wilna Family products. Sensory marketing is a marketing approach that utilizes the human senses to
Khafidzoh, Dini Herliani, Fitri Nurasyiah, M. Nasrullah, Yepi Sopian   +4 more
semanticscholar   +1 more source

Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model

Sustainability, 2022
(1) Background: the present research addresses sensory marketing to check its possible potential in making the consumer shopping experience in physical points of sale more sustainable and efficient, both for potential buyers and for the selling company. (
Gloria Jiménez-Marín, María del Mar Ramírez Alvarado, C. González-Oñate   +2 more
semanticscholar   +1 more source

Re‐Awakening Public Attention to the Silent Pandemic of Cancer Among Older Adults in Low‐ and Middle‐Income Countries

Aging and Cancer, EarlyView.
ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef, Sunkanmi Folorunsho, Abdulazeez Opeyemi Abdulganiyu   +2 more
wiley   +1 more source

The impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant in Ho Chi Minh City

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
The research aimed to examine the impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant chains in Ho Chi Minh City. The authors applied the conceptual framework of sensory marketing.
Ngô Thị Lan, Nguyễn Thị Huyền Ngân, Nguyễn Thị Thanh Ngân, Nguyễn Thị Ngọc Hiệp   +3 more
doaj   +1 more source

Menthol sensory qualities and smoking topography: a review of tobacco industry documents. [PDF]

, 2011
ObjectiveTo determine what the tobacco industry knew about the potential effects of menthol on smoking topography-how a person smokes a cigarette.MethodsA snowball strategy was used to systematically search the Legacy Tobacco Documents Library (http ...
McCandless, Phyra M, Yerger, Valerie B
core   +2 more sources

A Concept of a Digital and Traceable Manufacturing Documentation Based on Formalized Process Description Applied on Composite Aircraft Moveable

Advanced Engineering Materials, EarlyView.
The documentation of component manufacture has become an essential part of today's production processes, especially for the analysis and optimization of production or component design with regard to structural performance, economic efficiency, and sustainability.
Björn Denker, Dominik Delisle, Christian Krombholz, Martin Rädel, Frank Dressel   +4 more
wiley   +1 more source

The Effect of the Tactile Attributes of a Container on Mineral Water Perception

Beverages, 2019
The present study investigates the effect of container texture on people’s perception of four characteristics (i.e., freshness, pleasantness, level of carbonation, lightness) of mineral water (i.e., still or carbonated).
Paola Risso, Emanuela Maggioni, Roberta Etzi, Alberto Gallace   +3 more
doaj   +1 more source

Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits

Emerging Science Journal
The rapid growth of the retail market, coupled with increased consumer income, has led to a surge in impulsive and unplanned shopping. This study aims to examine the relationships between multi-sensory marketing, customers' moods, impulsive buying traits,
Nguyen Le, Ngoc Thi Bich Mai, Nhu Y Thi Nguyen, Huyen Ngoc Thi Vu   +3 more
semanticscholar   +1 more source

The Effect of Sensory Marketing on the Purchase Behavior of Sports Wear Products

Journal of Educational Issues, 2022
Intense competition conditions push businesses and brands to differentiate. One of the ways brands differentiate themselves from their competitors is to carry out interesting marketing activities for consumers.
R. Kartop, Özlem Ekizoǧlu
semanticscholar   +1 more source