Results 71 to 80 of about 136,566 (304)
The role of simulations in consumer experiences and behavior: insights from the grounded cognition theory of desire [PDF]
, 2017 What are the mechanisms by which extrinsic and environmental cues affect consumer experiences, desires, and choices? Based on the recent grounded cognition theory of desire, we argue that consumption and reward simulations constitute a central mechanism ...
Barsalou, Lawrence W. +3 more
core +1 more source
, 2016 Although the sensory marketing is often only associated with sales promotion, it has a great potential in several areas, such as the promotion of healthy behaviors. Many families are faced with problems of overweight or diabetes and seek solutions to have healthier eating habits. It’s important to choose which sensory stimuli are efficiently capable of
openaire +2 more sources
‘Homestays’ Seamless Sensory Marketing
Shanlax International Journal of Management, 2020 Travel is an important mode of rejuvenating oneself. In this era of stress and busy life style, vacation acts as one of the therapy to burnout our stress. While planning for a vacation, one has to take care of a lot of factors. One such factor is where to stay?
openaire +2 more sources
Advanced Functional Materials, EarlyView.Liquid crystalline inverted lipid phases and reverse micelles are self‐assembled lipid nanostructures that enhance the solubility, stability, and delivery of diverse therapeutics. This review integrates their physicochemical principles, formulation strategies, drug loading mechanisms, and biomedical applications, highlighting their growing ...
Numan Eczacioglu +3 more
wiley +1 more source
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights
Organizacijų Vadyba: Sisteminiai Tyrimai, 2019 The paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as ...
Šliburytė Laimona, Vaitiekė Jurgita
doaj +1 more source
Combining Consumer Behavior with Music Psychology
Maketingu Janaru, 2020 Moderate music can increase both the consumer’s positive emotions and purchase amount, but also the product’s images, evaluations and brand image. This paper reviews the literature on the effect of auditory stimuli on consumer behaviors, and addresses ...
Yuki Shibata
doaj +1 more source
Selling Sin in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines [PDF]
, 2008 Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette ...
Venger, Olesya, Wolburg, Joyce M.
core +3 more sources
Creating Customer Satisfaction Through Sensory Marketing
Jurnal Ekonomi, Bisnis & Entrepreneurship, 2022 This research aims to determine the influence of sensory marketing on customer satisfaction and the revisit intention of the food and beverage industries in Bandung, West Java, Indonesia. The study was conducted using quantitative methods through purposive sampling and the data will be processed using SMART-PLS tools.
openaire +1 more source
Advanced Functional Materials, EarlyView.Permanent magnets derive their extraordinary strength from deep, universal electronic‐structure principles that control magnetization, anisotropy, and intrinsic performance. This work uncovers those governing rules, examines modern modeling and AI‐driven discovery methods, identifies critical bottlenecks, and reveals electronic fingerprints shared ...
Prashant Singh
wiley +1 more source
PENGARUH INTERNET MARKETING TERHADAP SPORT DECISION PAKET OUTBOUND : Survey pada instansi yang telah membeli paket Outbound Baskoro Management di Taman Wisata Matahari Bogor [PDF]
, 2015 Dalam upaya mengembangkan perekonomian masyarakat, pemerintah kota Bogor mengoptimalkan pemanfaatan sumber daya. Hal ini didukung dengan beragam objek wisata dan potensi lainya yang dimiliki kota Bogor, diantaranya objek wisata ilmiah yang bertaraf ...
Hidayat, Rahmat
core