Results 111 to 120 of about 874 (256)
Mapping and Innovating Business Models of Food Hubs in Short Food Supply Chains
ABSTRACT Short food supply chains (SFSCs) offer sustainable alternatives to conventional food systems (CFSCs) but require effective intermediaries to scale and remain competitive. Food Hubs (FHs) serve this role by enhancing SFSC efficiency and market reach while upholding community‐oriented values. However, limited research has examined how FHs design
Marije Renkema‐Singh +2 more
wiley +1 more source
Advanced Consumer Behaviour Analysis: Integrating Eye Tracking, Machine Learning, and Facial Recognition. [PDF]
Rodrigues JA +2 more
europepmc +1 more source
Corporate Sustainability Transition: Methodological Analysis for a Rating Model
ABSTRACT This study introduces a new rating model for the evaluation of corporate sustainability, addressing the inconsistencies and divergences that characterize current ESG assessment systems. The model is hierarchically structured, comprising 99 indicators organized into 19 modules, and is designed to be adaptable by sector and firm size.
Riccardo Censi +3 more
wiley +1 more source
ABSTRACT The crucial role of environmental dynamism (ED) in achieving supply chain responsiveness (SCR) has become a controversial topic in extant literature. However, despite several empirical studies on environmental dynamism and supply chain responsiveness, inconsistent findings and underexplored areas leave supply chain managers less informed about
Alexander Otchere Fianko +3 more
wiley +1 more source
Shopper marketing implications on communication strategies and actions
Shopper marketing is an international recent concept and approach to marketing. Since shopper marketing is in the early stages of development, it is also an emerging research field, and consequently questions and challenges acrossall the marketing-mix variables are emerging. This paper addressesshopper marketing implications on one of those variables –
Silveira, Paulo Duarte +1 more
openaire +1 more source
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley +1 more source
Dispensing Medical Advice: San Francisco Bay Area Budtender Recommendations for Pain and Sleep Relief. [PDF]
Hoang C, Holmes LM, Ling PM.
europepmc +1 more source
FMCG marketing and sales: organizing trade marketing, category management, and shopper marketing
This dissertation explores how Fast-Moving Consumer Goods (FMCG) companies can effectively organize and integrate Trade Marketing, Category Management, and Shopper Marketing to better navigate complex retailer relationships and evolving consumer expectations.
openaire +1 more source
ABSTRACT Despite increasing interest in leveraging AI to improve CSR communication, there is limited understanding of consumers' reactions to chatbots in CSR communication. Building upon the HAII‐TIME model, this study proposes a theoretical model from the users' psychological perspective to explain facilitative pathways through which anthropomorphic ...
Yangzhi (Nicole) Jiang +2 more
wiley +1 more source
Associations between exposure to advertising of foods high in fats, salt and sugar and purchase of energy and nutrients: a cross-sectional study. [PDF]
Finlay AH +6 more
europepmc +1 more source

