Exploring Sustainable Growth: Eco‐Innovation Among Small and Medium‐Sized Enterprises
ABSTRACT We examined how small and medium‐sized enterprises (SMEs) in the aerospace industry developed capabilities for eco‐innovation, specifically SMEs enrolled in a green transition mentorship programme. To this end, we conducted multiple case studies over 2 years (August 2022 to November 2024) to gather data through semi‐structured interviews with ...
Coralie Gagné +5 more
wiley +1 more source
When merchandise crowds the aisle and carts crowd the shopper: Joint effects on sales. [PDF]
Streicher MC.
europepmc +1 more source
A Systematic Review of Marketing Practices Used in Online Grocery Shopping: Implications for WIC Online Ordering. [PDF]
Hodges L +4 more
europepmc +1 more source
Shopper marketing implications on communication strategies and actions
Shopper marketing is an international recent concept and approach to marketing. Since shopper marketing is in the early stages of development, it is also an emerging research field, and consequently questions and challenges acrossall the marketing-mix variables are emerging. This paper addressesshopper marketing implications on one of those variables –
Silveira, Paulo Duarte +1 more
openaire +1 more source
Food Waste Applications Beyond the West: Archetypes and Insights From China
ABSTRACT Food waste is a major challenge for sustainable development, but digital solutions designed to reduce it remain unevenly distributed globally. Food waste mobile applications (FWMAs) have emerged as promising tools for reducing food surpluses through redistribution and improved household food management.
Jiequan Hong +2 more
wiley +1 more source
Advanced Consumer Behaviour Analysis: Integrating Eye Tracking, Machine Learning, and Facial Recognition. [PDF]
Rodrigues JA +2 more
europepmc +1 more source
Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases
ABSTRACT Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices.
John Thøgersen +2 more
wiley +1 more source
Tourist market based on the behavioral aspects of shoppers
Purpose: The basic purpose of the research is to develop an enhanced method of tourist market segmentation by utilizing various theoretical approaches, quantitative techniques and novel research methods in an integrated approach to build post hoc descriptive, post hoc predictive and priori predictive methods of market segmentation.
openaire +1 more source
ABSTRACT Environmental sustainability in supply chains is no longer considered a compliance concern. It has become a strategic capability challenge, as firms seek to use Generative artificial intelligence (Gen‐AI) to improve decision quality, resource efficiency and responsible operations.
Anbesh Jamwal +3 more
wiley +1 more source
Evaluating the changes in household purchases of foods and drinks high in fat, salt and sugar following Bristol's outdoor advertisement restrictions policy: a quasi-experimental study. [PDF]
Buckland G +12 more
europepmc +1 more source

