Results 111 to 120 of about 903 (250)
Business Strategy and the Environment, EarlyView.ABSTRACT The rapid growth of packaging waste has recently intensified the search for sustainable alternatives. Edible packaging, developed from biodegradable materials safe for consumption, represents a promising innovation that combines environmental responsibility with food preservation.
Donata Tania Vergura +2 more
wiley +1 more source
When merchandise crowds the aisle and carts crowd the shopper: Joint effects on sales. [PDF]
PLoS OneStreicher MC.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The role of intellectual property (IP) in promoting or hindering sustainable innovation now forms a topical issue in innovation management. Its role in the sustainable business model remains imperfectly understood however, creating a simplified view of IP in relation to corporate sustainable development. Hence, this study sought to examine how
Sarah van Santen
wiley +1 more source
Advanced Consumer Behaviour Analysis: Integrating Eye Tracking, Machine Learning, and Facial Recognition. [PDF]
J Eye Mov ResRodrigues JA +2 more
europepmc +1 more source
Shopper marketing implications on communication strategies and actions
, 2013 Shopper marketing is an international recent concept and approach to marketing. Since shopper marketing is in the early stages of development, it is also an emerging research field, and consequently questions and challenges acrossall the marketing-mix variables are emerging. This paper addressesshopper marketing implications on one of those variables –
Silveira, Paulo Duarte +1 more
openaire +1 more source
Conceptualizing Corporate Political Activity for Sustainability Governance—The CPA Cube
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability transformations in the economy, and related public policy decisions, are highly contested, attracting business involvement. To better understand how business influence on government impacts the success or failure of sustainability governance efforts, this paper extends the literature on corporate political activity (CPA) by ...
Burkard Eberlein, Janina Grabs
wiley +1 more source
Tourist market based on the behavioral aspects of shoppers
International Journal For Multidisciplinary ResearchPurpose: The basic purpose of the research is to develop an enhanced method of tourist market segmentation by utilizing various theoretical approaches, quantitative techniques and novel research methods in an integrated approach to build post hoc descriptive, post hoc predictive and priori predictive methods of market segmentation.
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study challenges the common assumption that digital and sustainability transformations are naturally synergistic. Integrating signaling theory and the dynamic capability view, we argue that for many firms, particularly traditional SMEs, these initiatives are pursued on separate, unaligned strategic tracks, creating a “signaling‐substance ...
Nicolas Depetris‐Chauvin +2 more
wiley +1 more source
Evaluating the changes in household purchases of foods and drinks high in fat, salt and sugar following Bristol's outdoor advertisement restrictions policy: a quasi-experimental study. [PDF]
BMJ Public HealthBuckland G +12 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Eco‐labels and sustainability rating scales are widely used to communicate product sustainability, yet it remains unclear whether combining these signals enhances or undermines consumer responses. Drawing on signaling theory, this study examines how eco‐label familiarity and the presence of a sustainability rating scale jointly shape consumer ...
Sara Raubvogel +3 more
wiley +1 more source