SUPERMARKET CUSTOMER OBSERVATION AND ELECTRONIC DATA ANALYSIS WITH IMPLICATIONS FOR THE MARKETING PLAN [PDF]
This report is based on research initiated to determine the potential role of observation methodology in market plan development. This report is based on 100 observations conduced in a supermarket dairy department.
Krueckeberg, Harry F.
core +1 more source
Corporate Sustainability Transition: Methodological Analysis for a Rating Model
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study introduces a new rating model for the evaluation of corporate sustainability, addressing the inconsistencies and divergences that characterize current ESG assessment systems. The model is hierarchically structured, comprising 99 indicators organized into 19 modules, and is designed to be adaptable by sector and firm size.
Riccardo Censi +3 more
wiley +1 more source
Dispensing Medical Advice: San Francisco Bay Area Budtender Recommendations for Pain and Sleep Relief. [PDF]
CannabisHoang C, Holmes LM, Ling PM.
europepmc +1 more source
Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour [PDF]
This theoretical paper develops a series of models applying social identify theory to the retail content. The shopper is conceived of as an actor whose self-image and related identities impact store image perceptions.
Kaul Subhashini
core
Shopper marketing implications on communication strategies and actions
, 2013 Shopper marketing is an international recent concept and approach to marketing. Since shopper marketing is in the early stages of development, it is also an emerging research field, and consequently questions and challenges acrossall the marketing-mix variables are emerging. This paper addressesshopper marketing implications on one of those variables –
Silveira, Paulo Duarte +1 more
openaire +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The crucial role of environmental dynamism (ED) in achieving supply chain responsiveness (SCR) has become a controversial topic in extant literature. However, despite several empirical studies on environmental dynamism and supply chain responsiveness, inconsistent findings and underexplored areas leave supply chain managers less informed about
Alexander Otchere Fianko +3 more
wiley +1 more source
Associations between exposure to advertising of foods high in fats, salt and sugar and purchase of energy and nutrients: a cross-sectional study. [PDF]
Public Health NutrFinlay AH +6 more
europepmc +1 more source
GROCERY STORE BUYING BEHAVIOR: EVIDENCE FROM LOYALTY PROGRAM DATA [PDF]
Consumer/Household Economics,
Ashman, Sara M.
core +1 more source
FMCG marketing and sales: organizing trade marketing, category management, and shopper marketing
This dissertation explores how Fast-Moving Consumer Goods (FMCG) companies can effectively organize and integrate Trade Marketing, Category Management, and Shopper Marketing to better navigate complex retailer relationships and evolving consumer expectations.
openaire +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley +1 more source