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Market segmentation of online shoppers: a Bayesian approach
International Journal of Business Innovation and Research, 2021Manit Mishra, Snigdha Mohapatra
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Shopper Marketing: A How-To Business Story
2016<p><b><i>Shopper Marketing</i> outlines a practical approach to shopper marketing in order to grow both revenue and brand equity.</b> A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.</p>
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Mobile shopper marketing e nuove tendenze di consumo
Micro & Macro Marketing, 2018echnology has changed the relationship between consumers and companies. In particular, mobile devices (e.g. smartphones and tab- lets) allow consumers to interact with companies through myriad touch points. Consumers can search for information about products and ser- vices online and then buy them offline and viceversa, jumping from one channel to ...
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Digital Marketing and the Pillars of Shopper Experience [PDF]
Holistic Marketing Management Journal Volume 4 Issue 2, 2014 In this fast growing system, many organizations increasingly resort to project management to all of their activities needs, need of change, of launching new products, of replacing the IT system. If top management start to really value and focus their effort on good project management, none organizations already master this science which involved many ...
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
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An assessment of the use of partial least squares structural equation modeling in marketing research
Journal of the Academy of Marketing Science, 2011Marko Sarstedt +2 more
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