The Persuasive Edge of Design: Content Experience as a Mediator and Demographics as Moderators of Persuasion in DOOH Advertising [PDF]
This study examines the impact of customer value co-creation (VCC) and shopping well-being on key retailer performance outcomes, namely customer satisfaction, loyalty, spending, and share of wallet, within the context of a grocery retailer.
Prof Thérèse Roux
doaj +1 more source
Outsourcing Salespeople in Building Arousal towards Retail Buying [PDF]
Strategy of outsourcing salespeople (sales promoters) to prospect the customers through inter-personal communication and develop pre-purchase arousal for products and services is being increasingly employed by the manufacturing and marketing firms. Sales
Rajagopal
core
Hubungan Antara Shopping Attributes, Shopping Value dan Behavioral Intention: Studi Kasus Bandung, Indonesia [PDF]
Belanja merupakan aktivitas penting dari wisatawan. Di sisi lain, belanja juga menjadi sumber pendapatan utama bagi destinasi wisata. Untuk memaksimalkan pendapatan, destinasi wisata harus menawarkan shopping value yang tinggi bagi para wisatawan ...
Rahayu, Siti
core
ABSTRACT Market‐based solutions are increasingly tested to address aflatoxin issues in peanuts in developing countries. Although previous studies have found that Haitian grocery store shoppers are willing to pay a 21% premium for peanut butter with levels of aflatoxin that meet international standards, no information is available for the much larger ...
Phendy Jacques +2 more
wiley +1 more source
Congestion as a Result of School and Shopping Center Activity [PDF]
Development of land use in public facilities such as shopping center and school gives an impact on transportation problem in Manado City, North Sulawesi.
Kumaat, M. (Meike) +3 more
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Return and Volatility Spillovers Among Major Cotton Markets
ABSTRACT This study explores return and volatility transmission among major cotton markets. Several events have disrupted cotton supply and demand in recent years, leading to heightened price volatility and significant shifts in market interconnections.
Susmitha Kalli +3 more
wiley +1 more source
This research discuss about the Shopping Environment Responses as Impulsive Buying stimuli in a study case on 200 consummers of Carrefour Surabaya. The shopping environment responses variables consist of are pleasure, arousal, and dominance (PAD).
Hatane Semuel
doaj
THE ROLE OF SHOPPING FREQUENCY: PERCEPTION OF VALUE TO ONLINE SHOPPING CONSUMPTION
INTRODUCTION:The e-commerce market of Indonesia in 2014 reached USD 8 billion and will continue to increase to USD 24 billion in 2016 (Indonesian E-Commerce Association, 2016). But of the 88 million internet users only 27 percent shopping through e-commerce while the rest is using internet only for social activities (Statista, 2017). Why is that?
Lanny Purnama Kosasi - +2 more
openaire +1 more source
Arousal and Merriment as Decision Drivers among Young Consumers [PDF]
Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of ...
Rajagopal
core
Pengaruh Hedonic Value Terhadap Behavioral Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada: 1903 – Heritage Dining) [PDF]
This study aims to analyze the influence of Hedonic Value ( Adventure Shopping , Social shoping , Gratification Shopping , Idea Shopping , Role Shopping , Value Shopping) against Behavioral Intention ( Loyalty to the company, propensity to switch ...
Khuana, K. (Kevin)
core

