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Fix Thyself: Un/Doing Confidence in Women's Entrepreneurship
Gender, Work &Organization, EarlyView.ABSTRACT Are women at work really lacking confidence? Recent books and videos addressing women's presumed lack of confidence suggest that women can achieve success if they work on their confidence. This is also true for women entrepreneurs, who are regularly encouraged to be more confident than they appear to be.
Lara Pecis, Elisabeth K. Kelan
wiley +1 more source
The Rhythmic and the Metronomic: On Charlie Chaplin's Gait
Critical Quarterly, EarlyView.
Matthew Beaumont
wiley +1 more source
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International Journal of Advertising, 2010
Marketers believe that a brand’s essence can often be distilled down to a simple phrase or sentence that captures both the soul of the brand and its unique selling proposition.
Petty, R.D., Leong, S.H., Lwin, M.O.
+4 more sources
Marketers believe that a brand’s essence can often be distilled down to a simple phrase or sentence that captures both the soul of the brand and its unique selling proposition.
Petty, R.D., Leong, S.H., Lwin, M.O.
+4 more sources
Got slogan? Guidelines for creating effective slogans
Business Horizons, 2007Abstract Slogans are a key element of a brand's identity, and contribute to a brand's equity. In today's marketplace, almost all brands employ slogans; they enhance a brand's image, aid in its recognition and recall, and help create brand differentiation in consumers' minds.
Chiranjeev Kohli +2 more
openaire +1 more source
The neural basis of the unattended processing of destination-slogan consistency
Journal of Destination Marketing & Management, 2021Wenwei Qiu, Jingqiang Wang
exaly
Design of an attention-grabbing destination slogan using the attenuation model
Journal of Destination Marketing & Management, 2021Limei Cao, Feifei Xu
exaly
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads
Journal of Business-to-Business Marketing, 2023Yongge Niu, Banggang Wu
exaly