Results 61 to 70 of about 25,707 (307)

The effect of slogan length and cognate presence on perceived slogan comprehension, actual slogan comprehension and product purchase intention of Dutch advertisements with a Spanish-language slogan.

open access: yes, 2020
In the present study, the effect of linguistic complexity of foreign language (FL) slogans on advertisement effectiveness was investigated. Specifically, Dutch consumers rated Dutch advertisements containing Spanish-language slogans on perceived slogan ...
Wel, M.C.I. van
core  

Slogan publicitário é isso aí!

open access: yes, 2011
Todos se lembram do slogan Éisso aí, da Coca-Cola ou dos consagrados Tomou Doril a dor sumiu!, do analgésico Doril; 1001 utilidades da BomBril,Uma boa idéia! , da Caninha 51... Assim é o slogan, marcante, criativo... um instrumento persuasivo que reforça
de Jesus, Paula Renata Camargo
core   +1 more source

The Tree of Life Synagogue Attack: A Terrorist Radicalization Assessment Protocol‐18 Examination of Pre‐Attack Warnings and Post‐Attack Contagion and Copycat Effects

open access: yesBehavioral Sciences &the Law, EarlyView.
ABSTRACT This is a retrospective case study of an antisemitic lone actor terrorist who completed the deadliest attack against the Jewish community in American history. The analysis through the lens of the Terrorist Radicalization Assessment Protocol (TRAP‐18) finds that 72% of the warning indicators were present, including four proximal warning ...
Molly Amman, Julia Kupper, J. Reid Meloy
wiley   +1 more source

Pulmonalis or Pulmonaris? It's Elementarius, My Dear Watson

open access: yesClinical Anatomy, EarlyView.
ABSTRACT The adjectival suffix ‐alis and its allomorph ‐aris are very common in the anatomical nomenclature; however, rules governing differential usage, such as ‐aris substituting for ‐alis following an ‐l‐, leave many exceptions. Here, we report an empirical study of 985 adjectives with ‐alis and ‐aris suffixes used in Terminologia Anatomica (2nd ed.)
Paul E. Neumann   +3 more
wiley   +1 more source

China’s Belt and Road Initiative Revisited: Challenges and Ways Forward [PDF]

open access: yesChina Quarterly of International Strategic Studies, 2018
Compared with other Chinese-proposed multilateral institutions such as the Asian Infrastructure Investment Bank (AIIB) and the Shanghai Cooperation Organization (SCO), the Belt and Road Initiative (BRI) is not yet fully institutionalized.
Yitzhak Shichor
doaj   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening   +3 more
wiley   +1 more source

Making a reality of the slogan [PDF]

open access: yesLondon Journal of Primary Care, 2008
Health for All by 2000 was a great rallying call but it remains as far from realisation today as it did at the time of the Alma Ata declaration. The explanation is simple. Health and wellbeing ultimately depend not on medicine, nor even enhanced access to health care, but on the social structures which operate to perpetuate global health inequalities ...
openaire   +2 more sources

Slogan iklan dalam majalah: Yang tersurat dan tersirat [PDF]

open access: yes, 2016
Slogan merupakan satu cara untuk mengungkapkan gambaran mengenai sesuatu produk yang ditawarkan oleh sesebuah syarikat atau organisasi.Tujuan penciptaan slogan iklan ialah untuk memperkenalkan dan mengingatkan pengguna kepada sesuatu produk yang ...
Mahmor, Noor Aida   +9 more
core   +1 more source

Media multitasking advertising slogan

open access: yes, 2022
Our research model investigates the following hypotheses:H1: An atypical (i.e., visual) advertising slogan increases the salience of manipulative intent in media multitasking situations as compared to a typical (i.e, audiovisual) advertising slogan.H2 ...
Wolfsteiner, E (via Mendeley Data)
core   +1 more source

Digital und praxisnah: Was Chemielehrkräfte sich von (digitalisierungsbezogenen) Fortbildungen wünschen

open access: yesCHEMKON, EarlyView.
Lehrkräfte im Fach Chemie sehen sich mit vielfältigen Anforderungen für die Gestaltung des Unterrichts konfrontiert. Sowohl schulorientiertes Experimentieren als auch digitalisierungsbezogene Neuerungen setzen spezifische Kompetenzen bei Lehrkräften voraus, die durch Fortbildungen in der dritten Phase der Lehrkräftebildung gezielt weiterentwickelt ...
Pascal Pollmeier   +5 more
wiley   +1 more source

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