Exploring the Relationship Between Social Commerce Features and Consumers’ Repurchase Intentions: The Mediating Role of Perceived Value [PDF]
The popularity of social media, such as WeChat and Weibo in China, has provided an opportunity to develop social commerce. Although shopping through social commerce platforms is widely favored by consumers, the factors affecting consumers’ decision ...
Jinyuan Guo, Lei Li
doaj +2 more sources
Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce strategy.
Huang Xiang +6 more
doaj +2 more sources
Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel [PDF]
The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research.
Yongzhong Yang +3 more
doaj +2 more sources
Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19 [PDF]
Social interactions through social commerce platforms empower consumers to share their personal experiences with others, but its role becomes more significant for societal protection during COVID-19. Numerous scholars have studied e-commerce extensively,
Rao Muhammad Rashid +3 more
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The applications of social commerce constructs [PDF]
This study investigates the social support constructs during trust-building from both emotional and informational perspectives separately.The findings that social commerce constructs has more significant effect on emotional support than that on informational support.Results indicate that social commerce constructs can lead to greater emotional and ...
Asra Amidi, Mohana Shanmugam
exaly +2 more sources
Social Commerce Adoption in SME’s
Small and medium enterprises (SME’s) has gradually become an economic backbone for several developing country including Indonesia. In several studies, it was assumed that SME's was a sign of self-sufficiency concept.
Zakky Zamrudi, Teguh Wicaksono
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AUGMENTING SOCIAL COMMERCE ACCEPTANCE THROUGH AN ALL-INCLUSIVE APPROACH TO SOCIAL COMMERCE DRIVERS. EVIDENCE FROM THE HOTEL INDUSTRY [PDF]
The study sought to examine the differential effect of social commerce drivers on social commerce acceptance in the hotel industry. The study was driven by the need to elevate the usage of social networks from mere communication tools to business ...
Forbes Makudza +2 more
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Antecedents of consumers’ adoption of electronic commerce in developing countries [PDF]
The purpose of this study is to look into Jordanian customers' purchasing habits in regard to electronic commerce. The goal of this research is to investigate the impact of social media on electronic commerce trust and purchasing behavior. Trust's impact
Dmaithan Almajali +4 more
doaj +1 more source
The concept of “social commerce” refers to a synthesis of e-commerce and social media. Despite the rapid growth in users of and revenues from social commerce, so far little in-depth research has been conducted in Germany on this topic. The goal here, therefore, is to conduct schematic research of the literature and an online survey of German consumers ...
Fauser, Simon +5 more
+5 more sources
A Literature Review of Social Commerce Research from a Systems Thinking Perspective
The paper aims to investigate social commerce systems from a systems thinking perspective. It proposes to model the social commerce process and outlines how Following, Communicating, Purchasing, and Sharing are systematically connected with each other in
Xintian Wang, Hai Wang, Caiming Zhang
doaj +1 more source

