The Factors Driving the Consumer Purchasing Intentions in Social Commerce
IEEE Access, 2022 The traditional concept of e-commerce has gradually shifted to social commerce due to the faster integration of social media into the traditional e-commerce environment.
Isaac Kofi Mensah
doaj +2 more sources
The Effect of Social Commerce Constructs on Purchase Intention in Social Commerce in Bandung City
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme, 2023 This study aimed to determine the influence of the Social Commerce constructs on Purchase Intention with the Trust Variable as a Mediating Variable in Social Commerce in the city of Bandung.
Febrian Eko Saputra +2 more
doaj +2 more sources
The driving factors of the social commerce intention of Saudi Arabia’s online communities
International Journal of Engineering Business Management, 2020 This study investigates the driving factors of the social commerce intention of online communities in Saudi Arabia by building a model that comprises two exogenous variables (social support and social commerce constructs (SCCs)), a mediating variable ...
Ahmad Adnan Al-Tit +2 more
doaj +2 more sources
An Empirical Study of Social Commerce Intention: An Example of China [PDF]
Information, 2020 The rise of social networks is rapidly spreading in China. Using social platforms, individuals are no longer just receivers of Internet information, as consumers generate and share contents with others.
Chao-Hsing Lee, Chien-Wen Chen
doaj +2 more sources
The Role of Trust and Social Presence in Social Commerce Purchase Intention [PDF]
Pakistan Journal of Commerce and Social Sciences, 2018 Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks.
Masoodul Hassan +2 more
doaj +2 more sources
Effective Factors on Social Shopping Intention in Social Commerce [PDF]
مدیریت بازرگانی, 2018 Social commerce, a recent branch of e-commerce, has emerged as a result of the popularity of social networks. The rise of social commerce lead to design new strategies and business models, that is very important for producers and providers.
Mehdi Dashti, Ali Sanayei
doaj +2 more sources
Competitive price and trust as determinants of purchase intention in social commerce [PDF]
BAR: Brazilian Administration Review, 2020 The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to ...
Cláudia Rodrigues Maia +3 more
doaj +4 more sources
The impact of social commerce on online purchase intention: The mediation role of trust in social network sites [PDF]
International Journal of Data and Network Science, 2022 This research aimed to investigate the impact of social commerce on online purchase intention. The mediation role of trust in social network sites between social commerce and online purchase intention was explored.
Abdalrazzaq Aloqool +1 more
doaj +1 more source
FACTORS AFFECTING SOCIAL COMMERCE INTENTION: AN EMPIRICAL STUDY ON SOCIAL MEDIA PLATFORMS
Prizren Social Science Journal, 2023 Recently, there has been a significant increase in the use of social media, especially among the new generation of users. In parallel with this increase, social media platforms have highlighted the concept of social commerce - an extension of e-commerce
Özlem EFİLOĞLU KURT, Tuğrul AKTAŞ
doaj +1 more source
A Social Commerce Intention Model for Traditional E-Commerce Sites [PDF]
Journal of theoretical and applied electronic commerce research, 2018 The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to social commerce intention for traditional ecommerce sites where ...
Sebastian Molinillo +2 more
openaire +3 more sources