Results 21 to 30 of about 6,432 (255)

Analisa Daya Tarik Pembelian di Social Commerce Melalui Video Streaming Studi pada Masyarakat Batam dan Tanjung Pinang

Sketsa Bisnis, 2022
English Version                The purpose of this study is to determine the relationship between the variables of social interactions, perceived economic benefits, brand awareness, consumer engagement, social media marketing, and trust towards ...
Renny Christiarini, Kelvin Hendra Lim
doaj   +1 more source

Integrating the social support theory and technology acceptance model of social commerce websites

Revista Galega de Economía, 2023
The expansion of social commerce websites has gradually transformed people’s life in terms of social interaction during leisure time spending. Communication has been simplified because of the advancement of information communication technology ...
Syed Shah Alam, Nurkhalida Makmor, Mohammad Masukujjaman, Zafir Khan Mohamed Makhbul, Mohd Helmi Ali, Abdullah Al Mamun   +5 more
doaj   +1 more source

PENGARUH DUKUNGAN DAN HUBUNGAN SOSIAL TERHADAP NIAT MEMBELI PRODUK PADA SOCIAL COMMERCE

Jurnal Sistem Informasi, 2017
The emergence of social networking sites, particularly Facebook, encouraging the emergence of a new paradigm in e-commerce, known as social commerce (s-commerce). S-commerce business model is currently a trend in the commercial world. Based on literature
Puji Rahayu, Nur Fitriah Ayuning Budi, Dana Indra Sensuse   +2 more
doaj   +3 more sources

Analysis of factors influencing consumer’s purchase intention in social commerce: The mediator role of trust [PDF]

International Journal of Data and Network Science, 2021
It is considered that determining the factors influencing the purchase intentions of customers in the field of social commerce by taking into account the cultural structures specific to each region can give highly valuable feedback to companies in the ...
Necip Karakurt, Pelin Bayram
doaj   +1 more source

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

Frontiers in Psychology, 2022
The COVID-19 pandemic has had a substantial impact on the retail industry around the globe, including in the vast market of India. The response to the pandemic required stores to close and develop new ways to approach shoppers more efficiently.
Faizan Alam, Meng Tao, Eva Lahuerta-Otero, Zhao Feifei   +3 more
doaj   +1 more source

Addressing Socioeconomic Challenges Through Usage of Social Commerce in Business: A Social Network Theory and TAM Model Perspectives for Self-Help Groups [PDF]

SocioEconomic Challenges
Information and communication technologies like social commerce have empowered self-help groups and micro-entrepreneurs to bridge socioeconomic challenges.
Dr. Mahasweta Saha, Subhadip Mitra
doaj   +1 more source

The Extension of the UTAUT2 Model: A Case Study of Indonesian SMEs Acceptance of Social Commerce

JOIV: International Journal on Informatics Visualization, 2023
An entirely updated e-commerce platform referred to as Social Commerce was developed in response to the rise in social media use. Social commerce integrates interactions between buyers and sellers made possible by social media platforms and Web 2.0 ...
Artika Arista, Tjahjanto Tjahjanto, Iin Ernawati, Rudhy Ho Purabaya, Engku Fadzli Hasan Syed Abdullah   +4 more
doaj   +1 more source

ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS

Faces: Revista de Administração
The present work sought to investigate how social factors social commerce platforms are inherently related to consumer buying behavior. Based on structural equation modeling, the research involved the application of an online survey among the target ...
Diliane Salustiano de Farias, Edvan Cruz Aguiar, Nicole Stefanie Gomes dos Santos , Manoela Costa Policarpo   +3 more
doaj   +1 more source

Designing the Pattern of the Social Commerce [PDF]

مطالعات مدیریت راهبردی, 2019
This study endeavors to investigate the impact of social media quality and social support on social commerce intention directly and also through the variable of perceived risk. The sample included social media users in Isfahan.
Maryam Soleimani, Habibollah Danaei, Ali Akbar Jowkar, Mohammad Mehdi Parhizgar   +3 more
doaj  

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Management şi Marketing, 2023
Literature on the sequence of relationships between social commerce constructs, attitudes, and behaviors is disputed. According to earlier scholars, behavior is followed by attitude, conversely, recent evidence suggests a slight relationship.
Malik Ishtiaq Ahmed, Raza Muhammad Ali, Hadi Noor Ul, Khan Mahwish J., Hameed Farhina   +4 more
doaj   +1 more source