Results 11 to 20 of about 6,432 (255)
Social Commerce Intention, Social Interaction, and Social Support
Journal of Organizational and End User Computing, 2022 A higher number of socially anxious users were found as more users joined social network sites. Since social commerce has become an important issue, this study investigated the effect of social anxiety on online users’ social commerce intention. Online social interactions are hypothesized to influence social commerce intention directly or indirectly ...
Chih-Lun Wu, Shwu-Min Horng
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Frontiers in Psychology, 2022 Social commerce has produced enormous economic benefits as well as challenges for organizations, individuals, and industries. However, social media usage does not necessarily generate users’ intention to purchase on social commerce websites.
Shangui Hu, Zhen Zhu
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Faktor prediktor social commerce intention
Jurnal Manajemen Maranatha, 2022 Media sosial saat ini bertransformasi dari media komunikasi menjadi media komunikasi dan belanja. Hal ini menjadikan pemahaman tentang niat belanja di media sosial menjadi penting, namun penelitian tentang social commerce intention pada konsumen Indonesia masih terbatas.
Kurniasari, Rizky Laili +1 more
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Frontiers in Psychology, 2021 The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research.
Yongzhong Yang +3 more
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The Determinants of Purchase Intention in Social Commerce
Jurnal Manajemen Bisnis, 2023 Research aims: The research aims to determine the determinants of purchase intention in social commerce.Design/Methodology/Approach: The population of this study was online shoppers. Questionnaires were distributed in Google Forms through various platforms. The sampling technique employed purposive sampling by drawing samples from 372 respondents.
Lydia Sintia +2 more
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The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention
Almana: Jurnal Manajemen dan Bisnis, 2020 This research was motivated by problems related to Social Commerce Construct of e-commerce JD.ID in Indonesia. The negative comments (complaint) and low ratings on the rating and review feature on e-commerce JD.ID leads to a decrease in consumer trust ...
Vora Intan Cahayani, Ai Lili Yuliati
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on
Saleh Bazi +4 more
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A Comprehensive Study on Social Commerce in Social Networking Sites
SAGE Open, 2020 The study aims to examine user’s perceptions of the service quality of social networking sites (SNSs), contributing to customer satisfaction and usage intention leading to social commerce (s-commerce) intention.
Md. Alamgir Hossain, Minho Kim
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The Effects of Atmospherics and Influencers on Purchase Intention in Social Commerce
Journal of Database Management, 2023 This study uses the approach-avoidance theory to investigate the impact of the atmospherics of a social commerce page, which comprises page aesthetics and page interaction. The study looks at how a digital influencer's perceived influence affects a customer's purchase intention.
Pranay Sindhu, Kumkum Bharti
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Hotel guests’ social commerce intention
International Journal of Contemporary Hospitality Management, 2020 PurposeThe purpose of this paper is to synthesize a dyadic theoretical model which takes social-oriented and individual-initiative drivers into account and illustrates a mechanism between social commerce intention and its antecedents in the hospitality industry.
Huang, GuoQiong Ivanka +2 more
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