FACTORS AFFECTING SOCIAL COMMERCE INTENTION: AN EMPIRICAL STUDY ON SOCIAL MEDIA PLATFORMS
Prizren Social Science Journal, 2023 Recently, there has been a significant increase in the use of social media, especially among the new generation of users. In parallel with this increase, social media platforms have highlighted the concept of social commerce - an extension of e-commerce
Özlem EFİLOĞLU KURT, Tuğrul AKTAŞ
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The Extension of the UTAUT2 Model: A Case Study of Indonesian SMEs Acceptance of Social Commerce
JOIV: International Journal on Informatics Visualization, 2023 An entirely updated e-commerce platform referred to as Social Commerce was developed in response to the rise in social media use. Social commerce integrates interactions between buyers and sellers made possible by social media platforms and Web 2.0 ...
Artika Arista +4 more
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Visual Mapping of Social Commerce Articles on WoS Database Between 1995 and 2023
SAGE Open, 2023 The goal of this research is to evaluate the social commerce. With this goal, this research aims to determine: (1) the longitudinal distribution of the articles and citations in social commerce (2) the most productive countries, journals, and ...
Mustafa Kavacik +2 more
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The Factors Driving the Consumer Purchasing Intentions in Social Commerce
IEEE Access, 2022 The traditional concept of e-commerce has gradually shifted to social commerce due to the faster integration of social media into the traditional e-commerce environment.
Isaac Kofi Mensah
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The impact of social commerce on online purchase intention: The mediation role of trust in social network sites [PDF]
International Journal of Data and Network Science, 2022 This research aimed to investigate the impact of social commerce on online purchase intention. The mediation role of trust in social network sites between social commerce and online purchase intention was explored.
Abdalrazzaq Aloqool +1 more
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A network-based conceptualization of social commerce and social commerce value
Computers in Human Behavior, 2020 An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases.
Camille Grange 0001 +2 more
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An Empirical Study of Social Commerce Intention: An Example of China
Information, 2020 The rise of social networks is rapidly spreading in China. Using social platforms, individuals are no longer just receivers of Internet information, as consumers generate and share contents with others.
Chao-Hsing Lee, Chien-Wen Chen
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Social commerce as social networking
Journal of Retailing and Consumer Services, 2019 Abstract Behavioral intention toward social commerce has been explained mainly by consumers’ pursuit of utilitarian and economic value. However, in this paper, we show that consumers can be drawn to social commerce primarily for the pursuit of social value. Based on quantitative data from 193 university students, we found the pursuit of socialization,
Doha, Ahmed +2 more
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The effect of social connectedness on consumer adoption of social commerce in apparel shopping
Fashion and Textiles, 2019 The purpose of this study is to examine the effect of social connectedness on social media users’ attitudes and intentions towards adopting social commerce in the technology acceptance model (TAM).
Eunjoo Cho, Jihyeong Son
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The impact of social commerce on the purchase intentions of Millennials using Facebook [PDF]
Innovative Marketing, 2023 This study examined the impact of social commerce on the purchase intentions of Millennials who use Facebook by exploring how social commerce constructs influence consumer trust.
Krishna K. Govender, Ramnarain Yavisha
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