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The Historical Development of Social Commerce
2019Despite its increasing relevance in academia and business, the concept of social commerce (s-commerce) still remains under-investigated in a marketing context. While its roots can be traced back to the late 1990s, the explosive growth of s-commerce started only a decade ago.
Bürklin, Nina +2 more
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Survey of Social Commerce Research
2015Social commerce is a field that is growing rapidly with the rise of Web 2.0 technologies. This paper presents a review of existing research on this topic to ensure a comprehensive understanding of social commerce. First, we explore the evolution of social commerce from its marketing origins.
Anuhya Vajapeyajula +2 more
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Marketing Games in Social Commerce
2012This study first provides a stylized model that captures the essential features of the SC(Social Commerce) business. The model focuses on the relationship between key decision issues such as marketing inputs and revenue stream. As more SCs join the industry, they are inevitably faced with fierce competition, which may lead to sharp increase in the ...
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Evolution of Commerce to Social Commerce in the Digitalization Process
2022Dijitalleşmenin yaygınlaşması ve sosyal medya kullanımının artması ile sosyal medya üzerinden yapılan ticaret olan sosyal ticaretin yaygınlaşmasıyla ticaretin ilkel ticaretten sosyal ticarete kadar geliştiği gözlemlenmiştir. Bu çalışmada bu gelişim sürecinde Çanakkale’de ticaretin seyrindeki değişimleri, özellikle tüketicilerin yeni ticaret yöntemi ...
TURGUT IŞIK, Tuba, ERBAZ TARCAN, Tuğba
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2019
Some scholars argue that social commerce is about to change the online shopping scene irreversibly and it holds big potential for marketers (Yajing Diao et al., 2019). In China it is already believed by practitioners to far exceed the development experienced in the West.
No Surname, Aoyunsiqin +2 more
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Some scholars argue that social commerce is about to change the online shopping scene irreversibly and it holds big potential for marketers (Yajing Diao et al., 2019). In China it is already believed by practitioners to far exceed the development experienced in the West.
No Surname, Aoyunsiqin +2 more
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E-Commerce- und Social-Commerce-Plattformen
2016Der Online-Handel in China wachst. Unter den zahlreichen E-Commerce-Plattformen sind die zwei Produkte des Internetkonzerns Alibaba, Taobao fur C2C-Geschafte und Tmall fur B2C-Geschafte, am beliebtesten. Viele E-Commerce-Plattformen bieten auch Service fur einen Gruppenkauf, bei dem sich mehrere Konsumenten online zusammenschliesen, um bei Handlern ...
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WiSt - Wirtschaftswissenschaftliches Studium, 2011
Rainer Olbrich, Christian Holsing
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Rainer Olbrich, Christian Holsing
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2011
Did you know that for every 20 “Likes” you get on Facebook you sell another product? That’s the finding from research by Eventbrite, looking at the ROI of helping people ‘connect where they buy, and buy where they connect’, i.e., ‘social commerce’ [1].
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Did you know that for every 20 “Likes” you get on Facebook you sell another product? That’s the finding from research by Eventbrite, looking at the ROI of helping people ‘connect where they buy, and buy where they connect’, i.e., ‘social commerce’ [1].
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Impacts of Social Commerce in E-commerce : In perspective of Social Commerce Analysis Model
International Commerce and Information Review, 2012null 진동수, null Jaewook Lim
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