Results 61 to 70 of about 587,891 (349)

Social customer relationship management e resiliência organizacional de microempresas brasileiras na pandemia de Covid-19 / Social customer relationship management and organizational resilience of Brazilian microenterprises during the Covid-19 pandemic

open access: yesRAM. Revista de Administração Mackenzie, 2023
Resumo Objetivo: Mensurar o impacto do uso de mídias sociais como ferramenta de gestão (social customer relationship management) sobre a resiliência organizacional de microempresas brasileiras no período da crise pandê-mica da Covid-19.
Guilherme A. S. Andrade   +3 more
doaj   +1 more source

Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan Starbucks Di Surabaya [PDF]

open access: yes, 2017
: The study is to find the influence of Customer Relationship Management (CRM)on customer loyalty of Starbucks Coffee Surabaya. CRM variables include financial benefits,social benefits and structural ties.
Andreani, F. (Fransisca)   +2 more
core  

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes [PDF]

open access: yes, 2015
This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty.
Beck, Roman, Risius, Marten
core   +1 more source

Swedish farmers' approval of nudges

open access: yesAgribusiness, EarlyView.
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen   +2 more
wiley   +1 more source

Mankind at the Crossroads: Civilizational Shift or Self-destruction

open access: yesCadmus, 2019
Society has two parallel lines of development—the Course of History and the Spiral of Social Evolution. Development is determined bilaterally by objective and subjective factors.
Dimitar Tchurovsky
doaj  

Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking [PDF]

open access: yesInnovative Marketing
Type of the article: Research Article AbstractIn the context of rapid digital transformation in the banking sector of developing countries such as Vietnam, maintaining long-term customer value has become a critical challenge.
Nguyen Ha Thach   +3 more
doaj   +1 more source

A cultural approach to study customer relationship management (CRM) systems [PDF]

open access: yes, 2004
As this paper takes new approach to defining and studying CRM, it defines CRM as a business strategy that seamlessly integrates every aspect of business that touches customer.
Ali, M, Alshawi, S
core  

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

open access: yesAgribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin   +1 more
wiley   +1 more source

ANALISIS MODEL PENGELOLAAN LOYALITAS NASABAH DI BANK BRI KANTOR CABANG PURWODADI [PDF]

open access: yes, 2013
Increased complexity of the customers needs affected by diverse economic social environment, lifestyle factors which can lead to varieties of customer need and new challenges for providers of banking services by providing a wide range of banking ...
ASTUTI, Eva Jati
core  

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

open access: yesAgribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó   +3 more
wiley   +1 more source

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