Co-creating brands: Diagnosing and designing the relationship experience. [PDF]
, 2009 The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1–17.]. One
Adrian Payne +10 more
core +1 more source
Large Language Model in Materials Science: Roles, Challenges, and Strategic Outlook
Advanced Intelligent Discovery, EarlyView.Large language models (LLMs) are reshaping materials science. Acting as Oracle, Surrogate, Quant, and Arbiter, they now extract knowledge, predict properties, gauge risk, and steer decisions within a traceable loop. Overcoming data heterogeneity, hallucinations, and poor interpretability demands domain‐adapted models, cross‐modal data standards, and ...
Jinglan Zhang +4 more
wiley +1 more source
Modeling the experience of Iranian telecommunication company customers from commercial sales in line with their sustainability [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to model the experience of customers of Iran Telecommunications Company from commercial sales in line with their sustainability.
Mohammad Karvand +3 more
doaj +1 more source
Customer Relationship Management and Service Quality: a qualitative study
, 2015 This study examined customer relationship management effectiveness and Service quality on international customers in a single University in the UK higher education sector.
Wali, Andy Fred +3 more
core
The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers [PDF]
, 2010 The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality ...
Yeoh, Hooi Chin
core
Advanced Intelligent Discovery, EarlyView.Heat generation in lithium‐ion batteries affects performance, aging, and safety, requiring accurate thermal modeling. Traditional methods face efficiency and adaptability challenges. This article reviews machine learning‐based and hybrid modeling approaches, integrating data and physics to improve parameter estimation and temperature prediction ...
Qi Lin +4 more
wiley +1 more source
Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Dimensions [PDF]
This paper broadly discusses the customer portfolio theories and their implications in reference to marketing and purchasing perspectives. It provides an insight into how marketers interpret and describe companies' actions. The central theme of the paper
Rajagopal, Romulo Sanchez
core
Cultural aspects of multi-channel customer management: a case study in Egypt [PDF]
, 2009 Channel management is one CRM systems component much influenced by the behaviour of customers in relation to the implementation and use of channel management CRM component.
Brooks, L
core
Towards a Better Measure of Customer Experience [PDF]
, 2013 Defining and improving customer experience is a growing priority for market research because experience is replacing quality as the competitive battleground for marketing.
Maklan, Stan, Klaus, P
core +1 more source
The role of venture‐financed startups in innovation for US agriculture
American Journal of Agricultural Economics, EarlyView.Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff +2 more
wiley +1 more source