Results 1 to 10 of about 4,330 (117)
Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry [PDF]
Heliyon, 2021 The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with ...
Abdullah Nabeel Jalal +2 more
doaj +4 more sources
How social CRM and customer satisfaction affect customer loyalty [PDF]
Spanish Journal of Marketing-ESICPurpose – Based on relationship marketing theory, this study aims to test the effect of social customer relationship management (social CRM) on customer satisfaction (CS) and loyalty (CL).
Djihane Malki +4 more
doaj +3 more sources
CRM to Support International Relationships in a Global Society [PDF]
SHS Web of Conferences, 2021 Research background: Competitive pressure and high customer expectations lead to the use of new innovations for communication with customers. In many cases, this communication is based on CRM systems.
Janakova Milena
doaj +1 more source
Mednarodno Inovativno Poslovanje, 2023 Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention.
Negina Kencono Putri +1 more
doaj +1 more source
Cambridge Prisms: Global Mental Health, 2023 The objective of this article is to describe the Community Resiliency Model (CRM)®, a sensory-focused, self-care modality for mental well-being in diverse communities, and CRM’s emerging evidence base and neurobiological underpinnings as a task-sharing ...
Linda Grabbe +2 more
doaj +1 more source
Social Customer Relationship Management: A Case Study
International Journal of Entrepreneurial Knowledge, 2017 Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc.
Paliouras Konstantinos +1 more
doaj +1 more source
Social Customer Relationship Management
International Journal of Entrepreneurial Knowledge, 2017 Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc.
Konstantinos Paliouras +1 more
doaj +1 more source
The interaction of social CRM between CRM performance and marketing performance in hotels [PDF]
International Journal of Data and Network Science, 2021 In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking new strategies to increase occupancy rates by enhancing marketing ...
Jassim Ahmad Al-Gasawneh +6 more
doaj +1 more source
Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review
Organizacija, 2015 Background and Purpose: Social customer relationship management (social CRM) is an emerging concept that integrates traditional CRM and social media in order to provide benefits for organizations and customers.
Marolt Marjeta +2 more
doaj +1 more source
Studies in Business and Economics, 2022 The purpose of this paper is to investigate how social media marketing engagement efforts mediate the relationships between CRM and the business performance.
Dogan-Sudas Hatice +3 more
doaj +1 more source