Results 1 to 10 of about 8,446 (302)

Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry [PDF]

Heliyon, 2021
The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with ...
Abdullah Nabeel Jalal, Mahadi Bahari, Arun Kumar Tarofder   +2 more
doaj   +5 more sources

Social CRM Strategies: A Key Driver of Strategic Information Exchange Capabilities and Relationship Quality [PDF]

Information
This study aims to examine the influence of social customer relationship management (CRM) on relationship quality (RQ); the role of strategic information exchange capabilities (SIECs) as a mediator on the relationship between dimensions of social CRM and
Ibrahim A. Elshaer, Alaa M. S. Azazz, Hala A. S. Elsaadany, Ahmed K. Elnagar   +3 more
doaj   +2 more sources

How social CRM and customer satisfaction affect customer loyalty [PDF]

Spanish Journal of Marketing-ESIC
Purpose – Based on relationship marketing theory, this study aims to test the effect of social customer relationship management (social CRM) on customer satisfaction (CS) and loyalty (CL).
Djihane Malki, Mohammed Bellahcene, Hela Latreche, Mohammed Terbeche, Razane Chroqui   +4 more
doaj   +3 more sources

AI-Driven CRM Architecture for Managing Large-Scale Fragrance Sample Requests and Understanding Customer Preferences on Social Media [PDF]

Computers
Social media platforms have become critical infrastructures for customer relationship management (CRM), requiring scalable and intelligent solutions to handle high-volume interactions.
Ali Aldhamiri
doaj   +2 more sources

From CRM to social CRM: A bibliometric review and research agenda for consumer research

Journal of Business Research, 2022
Rodrigo Pérez-Vega, Paul Hopkinson, Marcello Mariani   +2 more
exaly   +2 more sources

CRM to Support International Relationships in a Global Society [PDF]

SHS Web of Conferences, 2021
Research background: Competitive pressure and high customer expectations lead to the use of new innovations for communication with customers. In many cases, this communication is based on CRM systems.
Janakova Milena
doaj   +1 more source

Factors affecting repurchase intention with customer engagement as intervening variables in B2B context

Mednarodno Inovativno Poslovanje, 2023
Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention.
Negina Kencono Putri, Arief Wisnu Wardhana   +1 more
doaj   +1 more source

The Community Resiliency Model, an interoceptive awareness tool to support population mental wellness

Cambridge Prisms: Global Mental Health, 2023
The objective of this article is to describe the Community Resiliency Model (CRM)®, a sensory-focused, self-care modality for mental well-being in diverse communities, and CRM’s emerging evidence base and neurobiological underpinnings as a task-sharing ...
Linda Grabbe, Ingrid M. Duva, William C. Nicholson   +2 more
doaj   +1 more source

Social Customer Relationship Management: A Case Study

International Journal of Entrepreneurial Knowledge, 2017
Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc.
Paliouras Konstantinos, Siakas Kerstin V.   +1 more
doaj   +1 more source

Social Customer Relationship Management

International Journal of Entrepreneurial Knowledge, 2017
Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc.
Konstantinos Paliouras, Kerstin V. Siakas   +1 more
doaj   +1 more source