Results 41 to 50 of about 11,533,659 (127)
Manajemen dan Bisnis, 2013 Marketing activity that involving social organization, called cause related marketing (CRM), it popularly applied on so many product and service marketing activity.
Singgih Santoso
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Advancements in Agricultural DevelopmentScience communication strategy plays a crucial role in effectively conveying scientific information to target audiences. While various models exist for developing communication strategies, many focus on measuring the effectiveness of communication ...
Lauri M. Baker +2 more
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Transformation of Customer Relationship Management (CRM) and the future of companies in service industries [PDF]
Turističko Poslovanje, 2019 This paper explains the concept of CRM, as well as the way this system influences on forming the communication with customers in the future. Through CRM (and systems used to make easier CRM), the companies learn more about their target groups and how to ...
Slavković Ana, Slavković Vukan
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CRM excellence at KLM Royal Dutch Airlines. [PDF]
This case article tells the story of the rebirth of CRM at KLM Royal Dutch Airlines since 2002 and its successful liftoff during 2003, for which KLM received Gartner’s 2004 CRM Excellence Award. The Award presents itself as a natural moment of reflection
Cumps, Bjorn, Viaene, Stijn
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SOCIAL CRM FOR CUSTOMER KNOWLEDGE MANAGEMENT
Contemporary Economy, 2014 The recent development and expansion of Web 2.0 technologies have created remarkable opportunities for Customer Knowledge Management (CKM). The goals of this paper are to analyze how organizations can apply Social CRM (social technologies integrated with
Dorota Buchnowska
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Developing a success model of a social student relationship management system
HeliyonSocial media's significance in higher education has increased due to its capacity to enhance participation, communication, teamwork, and information sharing.
Wasef Mater +3 more
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Exploring digital leadership - TOE framework in CRM adoption by SMEs in developing countries [PDF]
RAUSP Management JournalPurpose – This study aims to investigate how small and medium enterprises (SMEs) in developing countries can leverage customer relationship management (CRM) for business growth.
Yoga Religia +3 more
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Faces: Revista de Administração, 2015 Customer Relationship Management (CRM) represents a technological application based on the philosophy of Relationship Marketing and it recommends the interaction with high value consumers.
Flávio Régio Brambilla +1 more
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Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects
Future Business JournalCause-related marketing (CRM) has become a prominent tactic companies use to match their commercial goals with social causes. This paper conducts a bibliometric analysis of CRM research, utilising a dataset comprising 425 documents sourced from the ...
Kanishk Koushik +2 more
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Presence of Social Client Relationship Management within the Nigerian Construction Industry
Buildings, 2018 Client relationship management (CRM) has become a subject matter of interest to both academics and business practitioners. This is because it reflects the need to manage successful and profitable client relationships for organizations.
Rapheal Ojelabi +3 more
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