Results 51 to 60 of about 11,533,659 (127)

The Influences of Brand-Consumer and Cause-Congruence on Consumer Responses to Cause Related Marketing

Journal of Applied Marketing Theory, 2014
Cause Related Marketing (CRM) is a widely used type of brand alliance in which companies donate a portion of their sales to social causes with whom they ally.
Ronald Goldsmith, Zhu Yimin
doaj   +1 more source

AI-Driven CRM Architecture for Managing Large-Scale Fragrance Sample Requests and Understanding Customer Preferences on Social Media

Computers
Social media platforms have become critical infrastructures for customer relationship management (CRM), requiring scalable and intelligent solutions to handle high-volume interactions.
Ali Aldhamiri
doaj   +1 more source

Data exploration of social client relationship management (CRM 2.0) adoption in the Nigerian construction business

Data in Brief, 2018
Integrating social client relationship management (CRM 2.0) in the built environment can enhance the relationship between construction organizations and client towards sustaining a long and lasting collaboration.
Rapheal A. Ojelabi, Adedeji O. Afolabi, Opeyemi O. Oyeyipo, Patience F. Tunji-Olayeni, Bukola A. Adewale   +4 more
doaj   +1 more source

Correlation Between Customer Relationship Management System Usage, Product Innovation, And Customer Satisfaction

Foundations of Management, 2019
This quantitative correlational research examined the correlations between customer relation-ship management (CRM) usage, product innovation, and customer satisfaction.
Elfarmawi Wouroud
doaj   +1 more source

The moderating role of gender on the effects of CRM strategies on customer retention: a multi-group analysis of Zimbabwean internet consumers

Cogent Business & Management
This study investigated the effects of CRM strategies on customer retention intentions to Internet Service Providers (ISPs). Drawing on the Social Exchange Theory, service-dominant logic, attribution theory and empirical literature, a research model was ...
Phillip Dangaiso, Masimba Elvis Manyangara, Divaries Cosmas Jaravaza, Paul Mukucha, Regis Misheal Muchowe, Tendai Nedure   +5 more
doaj   +1 more source

Understanding Social Marketing and Well-being: A Review of Selective Databases

Vikalpa, 2019
Suhail Ahmad Bhat, Mushtaq Ahmad Darzi, Iqbal Ahmad Hakim   +2 more
doaj   +1 more source

Online Service Quality Determinants and E-trust in Internet Shopping: A Psychometric Approach

Vikalpa, 2020
Suhail Ahmad Bhat, Mushtaq Ahmad Darzi
doaj   +1 more source

THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY IN JW MARRIOTT HOTEL SURABAYA

Jurnal Manajemen dan Wirausaha, 2012
Customer Relationship Management (CRM) merupakan salah satu strategi untuk mempertahankan pelanggan. Dengan terjalinnya hubungan yang erat diharapkan pelanggan menjadi loyal pada perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh CRM terhadap
Fransisca Andreani, Yesslyn Sumargo, Chen Lie   +2 more
doaj  

Mapping Customer Relationship Management Research in Higher Education: Trends and Future Directions

Administrative Sciences
Customer relationship management (CRM) has become a critical strategy for higher education institutions (HEIs) to enhance student engagement, institutional efficiency, and digital transformation.
Fithriyyah Shalihati, Ujang Sumarwan, Hartoyo Hartoyo, Lilik Noor Yuliati   +3 more
doaj   +1 more source

INTEGRATING CRM SOFTWARE APPLICATIONS [PDF]

Scientists, end users of CRM applications and producers of CRM software, all come to an agreement when talking about the idea of CRM, the CRM strategy or the term CRM.
Anda VELICANU
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