Results 51 to 60 of about 8,446 (302)

Innovation in the Face of Necessity: A Mixed‐Method Study of Student's Experience From an Anatomy Education Program Focused on a Near‐Peer Tutoring Module

Clinical Anatomy, EarlyView.
ABSTRACT Following institutional changes that reduced access to cadaveric dissection, Paris‐Saclay University developed a two‐year elective anatomy pathway serving as a longitudinal progression toward near‐peer tutoring (NPT). Designed as a complement to the core curriculum, the program preserves engagement with human dissection while promoting ...
Maud Creze, Thomas Bessede, Florian Petit Lemaire, Olga Avilova, Fabrice Duparc, Sanjib Kumar Ghosh   +5 more
wiley   +1 more source

‘I Want to Persuade You!’ – Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign

Social Influence, 2017
In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing ...
Simon Schindler, Marc-André Reinhard, Felix Grünewald, Matthias Messner   +3 more
doaj   +1 more source

The impact of social media and electronic customer relationship management on strategic marketing: The mediating role of corporate social responsibility in Jordan [PDF]

International Journal of Data and Network Science
This paper examines the mediating role of Corporate Social Responsibility (CSR) in the relationship between digital marketing tools, specifically Social Media and Electronic Customer Relationship Management (Social CRM), and two strategic ...
Omar Mohammad Ali Alqudah, Ali Mohammad Ali Alqudah, Wael Basheer Abdul Kareem Alhyasat, Khalid Thaher Amayreh, Mahmud Agel Abu Dalbouh, Ashraf Alfandi, Mohammad Alzoubi   +6 more
doaj   +1 more source

Estratégias de CRM para empresas de processamento de dados governamentais: [dissertação] [PDF]

, 2001
Dissertação (Mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-graduação em Ciência da ComputaçãoEste trabalho apresenta modelos comumente propostos para a implantação de uma estratégia de Customer Relationship ...
Barreiros, Alessandra Natasha Alcântara
core  

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

FORMATION OF CONSUMER ATTITUDE THROUGH CAUSED RELATED MARKETING ACTIVITY IN HEDONIC AND LOW INVOLVEMENT PRODUCT

Manajemen dan Bisnis, 2013
Marketing activity that involving social organization, called cause related marketing (CRM), it popularly applied on so many product and service marketing activity.
Singgih Santoso
doaj   +1 more source

Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case [PDF]

, 2012
This paper presents customer relationship management (CRM) components as applied on the Egyptian Commercial Banks, examined from the bankers' point of view.
Tantawy, P, Ghoneim, A, Sadek, H, Youssef, A   +3 more
core  

Augmenting analytical CRM strategies with social BI

, 2013
Large communities built around social media on the Internet offer an opportunity to augment analytical customer relationship management (CRM) strategies.
Eggert, Mathias, Beverungen, Daniel, Voigt, Matthias, Rosemann, Michael   +3 more
core   +1 more source

Performance comparison of pressure swing adsorption and amine‐based absorption for synthesis gas purification

The Canadian Journal of Chemical Engineering, EarlyView.
Comparison of PSA and amine‐based absorption for syngas purification shows that PSA offers lower energy intensity, global warming potential, and minimum selling price, making it a more sustainable option. However, absorption achieves higher syngas purity. A GREENSCOPE‐based multi‐criteria assessment guides optimal process selection.
Magno Fonseca Santos, Antonio Esio Bresciani, Rita Maria Brito Alves   +2 more
wiley   +1 more source

When Corporations Nudge for Good: Examining the Effectiveness of Corporate Social Marketing Initiatives in Influencing Intention to Change

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley   +1 more source