Results 31 to 40 of about 11,533,659 (127)

An empirical evidence on the impact of social customer relationship management on the small and medium enterprises performance

International Journal of Information Management Data Insights
Social media has swiftly established itself as a primary source of products’ information for customers. Nowadays, Small and Medium-size Enterprises (SMEs) can use social media to develop Customer Relationship Management platforms (social CRM).
Fathey Mohammed, Rahayu Binti Ahmad, Syahida Binti Hassan, Yousef Fazea, Ahmed Ibrahim Alzahrani   +4 more
doaj   +1 more source

Uma proposta de arquitetura de microsserviços aplicada em um sistema de CRM social

Encontros Bibli, 2018
A explosão informacional, impulsionada, principalmente, pelo uso massivo de serviços da Web 2.0 é vista como um desafio para as noções tradicionais do CRM, considerando-se que o consumidor passa a ter um papel ativo no relacionamento com a empresa. Neste
Luiz Felipe Correa Chiaradia, Douglas Dyllon Jeronimo Macedo, Moisés Lima Dutra   +2 more
doaj   +1 more source

The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy

Gadjah Mada International Journal of Business, 2021
Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders.
Swapna J Shetty, Molly Sanjay Chaudhuri, Ankitha Shetty   +2 more
doaj   +1 more source

Digital vertigo therapy: study protocol for a confirmatory randomized controlled trial in patients with vestibular vertigo

Trials
Background Vestibular vertigo is one of the leading causes of disability. The clinical standard of care for vestibular vertigo includes physical activity producing central vestibular compensation (CVC).
Markus Wirth, Jannik Pieper, Ulrike Heller, Michael Bulitta, Daniel Schmitz, Barbara Wollenberg, Hubert Löwenheim, Stephan Wolpert   +7 more
doaj   +1 more source

FUNDAMANT: an interventional 72-week phase 1 follow-up study of AADvac1, an active immunotherapy against tau protein pathology in Alzheimer’s disease

Alzheimer’s Research & Therapy, 2018
Background Neurofibrillary pathology composed of tau protein is closely correlated with severity and phenotype of cognitive impairment in patients with Alzheimer’s disease and non-Alzheimer’s tauopathies.
Petr Novak, Reinhold Schmidt, Eva Kontsekova, Branislav Kovacech, Tomas Smolek, Stanislav Katina, Lubica Fialova, Michal Prcina, Vojtech Parrak, Peter Dal-Bianco, Martin Brunner, Wolfgang Staffen, Michael Rainer, Matej Ondrus, Stefan Ropele, Miroslav Smisek, Roman Sivak, Norbert Zilka, Bengt Winblad, Michal Novak   +19 more
doaj   +1 more source

Social CRM Strategies: A Key Driver of Strategic Information Exchange Capabilities and Relationship Quality

Information
This study aims to examine the influence of social customer relationship management (CRM) on relationship quality (RQ); the role of strategic information exchange capabilities (SIECs) as a mediator on the relationship between dimensions of social CRM and
Ibrahim A. Elshaer, Alaa M. S. Azazz, Hala A. S. Elsaadany, Ahmed K. Elnagar   +3 more
doaj   +1 more source

Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness

Management Systems in Production Engineering, 2022
The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to ...
Čierna Helena, Sujová Erika
doaj   +1 more source

‘I Want to Persuade You!’ – Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign

Social Influence, 2017
In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing ...
Simon Schindler, Marc-André Reinhard, Felix Grünewald, Matthias Messner   +3 more
doaj   +1 more source

The impact of social media and electronic customer relationship management on strategic marketing: The mediating role of corporate social responsibility in Jordan [PDF]

International Journal of Data and Network Science
This paper examines the mediating role of Corporate Social Responsibility (CSR) in the relationship between digital marketing tools, specifically Social Media and Electronic Customer Relationship Management (Social CRM), and two strategic ...
Omar Mohammad Ali Alqudah, Ali Mohammad Ali Alqudah, Wael Basheer Abdul Kareem Alhyasat, Khalid Thaher Amayreh, Mahmud Agel Abu Dalbouh, Ashraf Alfandi, Mohammad Alzoubi   +6 more
doaj   +1 more source

Cultural Dimensions And CRM Systems: A Cross-Cultural Case Study’ [PDF]

, 2006
Cultural dimensions are often identified as a crucial influence on the success or failure of Information Systems in general and Customer Relationship Management Systems (CRM) in particular.
Brooks, L, Ali, M, Alshawi, S
core   +4 more sources