Results 11 to 20 of about 8,446 (302)
From CRM to Social CRM and FRM [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016 C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Maria Cristina ENACHE +2 more
doaj +1 more source
Customer journey redefined: Social-CRM and beyond [PDF]
, 2022 The rising popularity of social media has added a new challenge that companies are facing today since they can hardly manage the information that is shared about their products and brands among the members of these social platforms. Customer relationship
Çakıcı N.M.
core +1 more source
The interaction of social CRM between CRM performance and marketing performance in hotels [PDF]
International Journal of Data and Network Science, 2021 In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking new strategies to increase occupancy rates by enhancing marketing ...
Jassim Ahmad Al-Gasawneh +6 more
doaj +1 more source
Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review
Organizacija, 2015 Background and Purpose: Social customer relationship management (social CRM) is an emerging concept that integrates traditional CRM and social media in order to provide benefits for organizations and customers.
Marolt Marjeta +2 more
doaj +1 more source
Studies in Business and Economics, 2022 The purpose of this paper is to investigate how social media marketing engagement efforts mediate the relationships between CRM and the business performance.
Dogan-Sudas Hatice +3 more
doaj +1 more source
Indonesian Journal of Business and Entrepreneurship, 2023 The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj +1 more source
Integrated Environmental Assessment and Management, EarlyView., 2023 Abstract In the Lake Koocanusa‐Kootenai River system (Montana, USA and British Columbia, Canada), selenium (Se) contamination has become an international concern and is suspected to contribute to the observed burbot (Lota lota) population collapse. Due to our limited ability to sample burbot in Lake Koocanusa for monitoring studies, we used a reference
Stephanie D. Graves +6 more
wiley +1 more source
Social Media in Social CRM: Systematic literature review
, 2022 Social CRM has become a concept that changes traditional CRM into technological CRM that uses web 2.0 or social media to engage with the customer. SM usage growth is so rapid that companies compete to use social media as their marketing to improve ...
Hanny Juwitasary +4 more
openalex +3 more sources
Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]
Journal of Project ManagementThis paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
doaj +1 more source
Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
Social Sciences, 2019 This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods
Cammie Hensley +2 more
doaj +1 more source