Results 11 to 20 of about 11,533,659 (127)

Investigating the impact of cross-cultural on CRM implementation: a comparative study [PDF]

, 2003
In a competitive world there is a need for companies to maximise all their resources. One of the resources that are often overlooked is that of existing customer base.
Ali, M, Alshawi, S
core   +6 more sources

Towards a taxonomy of reusable CRM requirements for the Not for Profit sector [PDF]

, 2011
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Traditional (or commercial) CRM is a well-defined domain but there is currently no generally accepted definition of what constitutes CRM in the not for ...
Flory, Peter
core   +7 more sources

Cultural dimensions and CRM systems implementation: a preliminary framework [PDF]

, 2006
Customer Relationship Management Systems (CRM) in particular. Several researchers have suggested ways in which management can accommodate these dimensions or solve the problems they may pose.
Brooks, L, Ali, M, Alshawi, S, Papazafeiropoulou, A   +3 more
core   +6 more sources

Customer journey redefined: Social-CRM and beyond [PDF]

, 2022
The rising popularity of social media has added a new challenge that companies are facing today since they can hardly manage the information that is shared about their products and brands among the members of these social platforms. Customer relationship
Çakıcı N.M.
core   +1 more source

Cultural dimensions and CRM systems: a structurational analysis [PDF]

, 2008
Cultural dimensions are often identified as a crucial influence on the success or failure of Information Systems in general and Customer Relationship Management Systems (CRM) in particular.
Brooks, L, Ali, M, Alshawi, S
core   +6 more sources

The effect of organizational culture on CRM success [PDF]

, 2013
Copyright @ 2013 EMCIS.The aim of this paper is to develop a theoretical framework exemplifying the effect of organizational culture on the success of Customer Relationship Management (CRM) systems' implementation.
Al Duwailah, F, Ali, M
core   +6 more sources

Mitigating effect of providing specific information on consumers’ negative reactions to cause-related marketing

Journal of Fair Trade, 2023
Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have little interest in social contribution and have negative ...
Takao Iijima, Masaya Ota, Yusuke Sakata
doaj   +1 more source

Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry

Indonesian Journal of Business and Entrepreneurship, 2023
The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj   +1 more source

Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]

Journal of Project Management
This paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
doaj   +1 more source

A study on the relationship between E-CRM features and e-loyalty: The case in UK [PDF]

, 2011
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.E-CRM emerges from the Internet and web technology to facilitate the implementation of CRM; it focuses on Internet or web-based interaction between ...
Alhaiou, Talhat Almohamed
core   +7 more sources