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Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
Social Sciences, 2019 This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods
Cammie Hensley +2 more
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From CRM to Social CRM and FRM [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016 C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Maria Cristina ENACHE +2 more
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CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction
IJID (International Journal on Informatics for Development), 2012 Customer Relationship Management (CRM) within healthcare organization can be viewed as a strategy to attract new customers and retaining them throughout their entire lifetime of relationships.
Muhammad Anshari +2 more
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105 Networking Strategies to Drive Clinical Research Management Workforce Engagement
Journal of Clinical and Translational Science, 2023 OBJECTIVES/GOALS: The goal of this project was to create a professional network for the Rutgers Clinical Research Management master’s program to foster relationships between potential and current clinical research professional workforce members.
Lisa Palladino-Kim Rutgers +2 more
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Impact of Social Media in Banking Sector under Triangular Neutrosophic Arena Using MCGDM Technique [PDF]
Neutrosophic Sets and Systems, 2020 This paper aims to uncover the position of social media in customer relationship management (CRM) in banking industry in West Bengal (W.B) under neutrosophic environment.
Nidhi Singh +3 more
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SAGE Open, 2022 There is a dearth of sport marketing research investigating the strategic potential of socially responsible sport marketing practices for organizations in the sport management industry.
Talent Moyo +2 more
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Human Behavior and Emerging Technologies, 2023 Internet is becoming a part of our lifestyle; however, the usage rate and application of the Internet are disparate in different parts of the world. In many emerging countries, the Internet is yet to penetrate ordinary households.
Parul Bajaj +3 more
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Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, 2019 Celem artykułu jest identyfikacja i charakterystyka instrumentów i narzędzi IT wykorzystywanych w zarządzaniu relacjami z klientami (CRM) oraz prezentacja wyników badań empirycznych.
Michał Kozioł +2 more
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Social Media Marketing Strategies Based on CRM Value Chain Model
International Journal of Innovation in Marketing Elements, 2022 Despite the fact that social media marketing has a long history, new marketing methods and the rise of digital marketing have transformed it. Social media marketing's aims, tactics, and approaches are all centered on the consumer, thus there's a strong ...
Maede Nemati, Gerhard Weber
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Jurnal Aplikasi Bisnis dan ManajemenBackground: Higher education institutions (HEIs) are increasingly expected to maintain meaningful long-term relationships with alumni. Customer Relationship Management (CRM), particularly when integrated with social media, has emerged as a key strategy ...
Fithriyyah Shalihati +3 more
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