Results 61 to 70 of about 25,536 (301)

Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking [PDF]

Innovative Marketing
Type of the article: Research Article AbstractIn the context of rapid digital transformation in the banking sector of developing countries such as Vietnam, maintaining long-term customer value has become a critical challenge.
Nguyen Ha Thach, Pham Thi Kim Thanh, Nguyen Thi Thanh Hien, Nguyen Thu Hien   +3 more
doaj   +1 more source

Testing the Marketing Performance of German Wheat Farmers

Agribusiness, EarlyView.
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley   +1 more source

THE EFFECT OF SOCIAL MEDIA ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER RELATIONSHIP MANAGEMENT

Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2022
Several marketing approaches in the digital marketing era are marketing products and gaining consumer reach through several relationships between marketers and con-sumers before, during, and after product purchases. To overcome business competition in the garment sector, the company's efforts to maintain the company's existence are to focus on building
Nadira Maysa Suryanto, null Sri Palupi Prabandari   +1 more
openaire   +1 more source

Social Media Marketing and Customer Relationship Management in Hospitality Industry in Rwanda: A Case of Bethany Investment Group-Hotel (2016-2020) [PDF]

, 2021
This research analyzed “Social Media Marketing and Customer Relationship Management in Hospitality Industry. A case of Bethany Investment Group- Hotel (2016- 2020)”.
Nyetera, Ernest
core  

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case [PDF]

, 2012
This paper presents customer relationship management (CRM) components as applied on the Egyptian Commercial Banks, examined from the bankers' point of view.
Tantawy, P, Ghoneim, A, Sadek, H, Youssef, A   +3 more
core  

Adoption of Facebook for Customer Relationship Management for SMEs: Exploring the Underlying Motivations

, 2015
This study has explored organizations’ motivations to adopt Facebook for customer relationship management purposes. Interviews with twenty small to medium sized Australian organizations in this study showed that market pressures, direct customer service,
Abedin, B
core   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

Agribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani, Jason de Koff, James Muriuki, Anna‐Liisa Ihuhwa   +3 more
wiley   +1 more source

From CRM to Social CRM and FRM [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016
C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Maria Cristina ENACHE, Cornelia NOVAC UDUDEC, Corina SBUGHEA   +2 more
doaj  

Organizing a Framework for Customer Value Management in Online Media Relationships

Marketing Management Journal, 2018
The study aims at building a basis for customer value management (CRM) for online news channels and encourages managerial focus on customer relationship management to build a long-term vision rather than short-run profits of customer relationships. Today
ELINA KUKKONEN
doaj   +1 more source