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Toward a Theory of Social Influence in the New Normal
Acknowledging that social influence is complex and multifaceted, this article introduces a new theory to account for the complex relationships among the manifestations of social influence.
Weng Marc Lim
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This study investigates the motivations of socially responsible consumption from the perspective of identity-based motivation theory. The findings suggest that personal-identity appeals promote socially responsible products with utilitarian values more ...
Chi-Cheng Luan
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The current food environment strongly communicates the normality of consuming unhealthy and unsustainable food products. However, it is unclear whether people truly support this unhealthy and unsustainable social norm, or that they follow the norm ...
Reinoud Moojen+2 more
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DeepInf: Social Influence Prediction with Deep Learning [PDF]
Social and information networking activities such as on Facebook, Twitter, WeChat, and Weibo have become an indispensable part of our everyday life, where we can easily access friends' behaviors and are in turn influenced by them.
J. Qiu+5 more
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Social Influence and Group Identity.
This chapter reviews research on the group identity explanation of social influence, grounded in self-categorization theory, and contrasts it with other group-based explanations, including normative influence, interdependence, and social network ...
R. Spears
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The online hostility hypothesis: representations of Muslims in online media
Using a large data set of online media content in eight European countries, this paper broadens the empirical investigation of the online hostility hypothesis, which posits that interactions on social sites such as blogs and forums contain more hostile ...
Linn Sandberg+2 more
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Social norms have been implemented to change a variety of behaviors. Yet, these studies show noticeable dispersion of effects. We suggest that such dispersion is partially due to people perceiving reasons for following a certain norm to be more or less ...
Magnus Bergquist, Emma Ejelöv
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Aggression and violence have been shown to spread among connected individuals. The present experimental study aims to test whether exposure to violent video games increases aggression levels in players and whether this increased aggression spreads among ...
Martin Delhove, Tobias Greitemeyer
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Using the Technology Acceptance Model (TAM), this research investigated gender differences in the overlooked context of individual adoption and sustained usage of technology in the workplace. User reactions and technology usage behavior were studied over
V. Venkatesh, Michael G. Morris
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Social norms theories have guided social science research by predicting how and when social norms influence people’s behavior. However, there are still gaps in our understanding of how social norms are formed, maintained, and changed. It is possible that
Minwoong Chung+6 more
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