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When is social marketing not social marketing?
Journal of Social Marketing, 2011PurposeThe paper aims to discuss the thorny issues of industry‐funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion? The paper argues for transparency and critical appraisal.Design/methodology/approachThe paper looks at the issues of ...
Hastings, Gerard, Angus, Kathryn
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Journal of Social Marketing, 2012
PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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Social Casework, 1984
The use of marketing strategies can enhance the delivery of social services. This article shows how agencies can adapt marketing techniques and use them to pinpoint potential markets, improve public image, evaluate external opportunities, and maximize internal strengths.
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The use of marketing strategies can enhance the delivery of social services. This article shows how agencies can adapt marketing techniques and use them to pinpoint potential markets, improve public image, evaluate external opportunities, and maximize internal strengths.
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2014
The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
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The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
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From Market Socialism to Social Market?
1993Our analysis has sought to show the clash between the economic and political logic of the reforms and provide an explanation of the paradoxical outcome of the reform era, a combination of economic success and political failure. To the extent that the economic reforms were the spearhead of an attempt to resuscitate the political fortunes of Chinese ...
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2011
The birth of the social networking trend has brought a change in the way people surf the web and above all the way people interact socially. It also provides a very good platform for business owners to market their businesses. Social network marketing makes use of the process of advertising, promoting and selling ideas, theories, values and ...
Zavišić, Senka, Zavišić, Željka
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The birth of the social networking trend has brought a change in the way people surf the web and above all the way people interact socially. It also provides a very good platform for business owners to market their businesses. Social network marketing makes use of the process of advertising, promoting and selling ideas, theories, values and ...
Zavišić, Senka, Zavišić, Željka
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Social determinants of health and US cancer screening interventions: A systematic review
Ca-A Cancer Journal for Clinicians, 2023Ariella R Korn
exaly