Results 41 to 50 of about 2,037,466 (202)

The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation

Journal of Open Innovation: Technology, Market and Complexity, 2020
Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on ...
Alaeddin Ahmad, Yasmeen Madi, Mohammad Abuhashesh, Nawras M. Nusairat, Ra’ed Masa’deh   +4 more
doaj   +1 more source

Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence

Frontiers in Psychology, 2022
Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the full potential of this medium is currently not yet ...
Malaika Brengman, Kim Willems, Kim Willems, Laurens De Gauquier   +3 more
doaj   +1 more source

Predictors of opinions on prison smoking bans: Analyses of survey data from Scottish staff and prisoners

Tobacco Induced Diseases, 2019
Introduction Policy-makers and practitioners need to understand characteristics associated with support for smoking restrictions to identify both potential allies and groups requiring particular support/targeted communication in the face of restrictions.
Helen Sweeting, Sean Semple, Evangelia Demou, Ashley Brown, Kate Hunt   +4 more
doaj   +1 more source

The Future of Social Marketing [PDF]

, 2010
{Excerpt} Social marketing is the use of marketing principles and techniques to effect behavioral change. It is a concept, process, and application for understanding who people are, what they desire, and then organizing the creation, communication, and ...
Serrat, Olivier
core   +1 more source

Barriers to and facilitators of smoking cessation in pregnancy and following childbirth: literature review and qualitative study

Health Technology Assessment, 2017
Background: Although many women stop smoking in pregnancy, others continue, causing harm to maternal and child health. Smoking behaviour is influenced by many factors, including the role of women’s significant others (SOs) and support from health-care ...
Linda Bauld, Hilary Graham, Lesley Sinclair, Kate Flemming, Felix Naughton, Allison Ford, Jennifer McKell, Dorothy McCaughan, Sarah Hopewell, Kathryn Angus, Douglas Eadie, David Tappin   +11 more
doaj   +1 more source

Use of nicotine replacement therapy to reduce children’s exposure to second-hand smoke in the home: a qualitative pilot study involving local community pharmacies

BMC Public Health, 2023
Background In Scotland, and in several other countries, most second-hand smoke exposure now occurs in low-income households, where housing constraints and sole parenting often make it harder to create a smoke-free home.
Rebecca Howell, Stephen McBurney, Giovanna Di Tano, Aileen Boags, Neneh Rowa-Dewar, Ruaraidh Dobson, Rachel O’Donnell   +6 more
doaj   +1 more source

Are Null Results Becoming an Endangered Species in Marketing? [PDF]

, 1992
Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals.
Armstrong, J. Scott, Hubbard, Raymond
core   +3 more sources

Identifying potential barriers and enablers to smoking abstinence after leaving a smokefree prison using the capabilities, opportunities, motivations -behaviour (COM-B) model: a qualitative interview study

BMC Public Health
Background Smokefree prison policies reduce smoking-related harms among those living and working in prisons. Helping people released from smokefree prisons to remain abstinent post-release could deliver considerable additional benefits given high rates ...
Ashley Brown, Clair Woods-Brown, Kate Hunt   +2 more
doaj   +1 more source

Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions [PDF]

, 2011
Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods.
Jeff Chester, Kathryn Montgomery
core  

Marketing Impact on Diffusion in Social Networks

, 2016
The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks.
Naumov, Pavel, Tao, Jia
core   +1 more source