Results 21 to 30 of about 286,318 (317)
Motivating Military Trainee Healthy Eating: Insight from Two Sites
Foods, 2020 This paper investigates eating behaviours and motivations of early career military trainees from two pathways (officer cadets and army recruits) to understand whether, and to what extent, healthful eating behaviours were present, and what motivates ...
Anna Kitunen +2 more
doaj +1 more source
Promoting active travel to school: a systematic review (2010–2016)
BMC Public Health, 2017 Background Interventions aiming to promote active school travel (AST) are being implemented globally to reverse AST decline. This systematic literature provides an update of AST interventions assessing study quality and theory use to examine progress in ...
Bo Pang +2 more
doaj +1 more source
A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents
BMC Public Health, 2019 Background Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents.
Erin Hurley +2 more
doaj +1 more source
Critical review on social marketing planning approaches [PDF]
, 2019 This paper presents the first attempt to map and critically review existing social marketing planning approaches. The discussion highlights that existing social marketing planning approaches have moved on from older product-driven models towards a more ...
Akbar, MB +5 more
core +1 more source
BMJ Open, 2021 Objectives To examine public views on COVID-19 vaccination and consider the implications for communications and targeted support.Design Cross-sectional study.Setting Online and telephone nationally representative survey in Great Britain, January to ...
Helen Bedford +9 more
doaj +1 more source
Putting social marketing into practice [PDF]
, 2006 Social marketing is acquiring a familiar ring to people in the health sector. The UK government's recent public health white paper talks of the "power of social marketing" and "marketing tools applied to social good [being] used to build public awareness
Hastings, Gerard, McDermott, Laura
core +1 more source
Social Marketing Program Metrics [PDF]
, 2022 Drawing on Hirschowitz (2001) and Ambler’s (2000) definition of marketing metrics and incorporating notions of social marketing evaluation, we define social marketing metrics as based on two classes of metrics: outcome and process.
Parkinson, Joy +3 more
core +1 more source
Tobacco Induced Diseases, 2018 Background The display of tobacco products at the point-of-sale (POS) allows tobacco companies to showcase their products and communicate with consumers.
Allison Ford +4 more
doaj +1 more source
An agenda to enhance application of impact in social marketing [PDF]
, 2022 There is increasing emphasis being placed on impact by many governments. Those seeking to create change, and others funding change efforts need understanding of how impact is generated. This conceptual paper aims to advance understanding of impact within
Isbanner, Sebastian +2 more
core
The critical contribution of social marketing: Theory and application [PDF]
, 2003 This paper examines the symbiotic relationship between social, commercial, and critical marketing thought. Marketers seek to influence consumer behaviour. Much ill health and many social problems are caused by human behaviour. Social marketing puts these
Hastings, Gerard, Saren, Michael
core +1 more source