Results 11 to 20 of about 128,744 (268)
Marketing Social Responsibility [PDF]
, 2010 We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers’ perception of product quality, CSR is introduced as “an observable and
Banerjee, Sumitro, Wathieu, Luc
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BMJ Open, 2021 Objectives To examine public views on COVID-19 vaccination and consider the implications for communications and targeted support.Design Cross-sectional study.Setting Online and telephone nationally representative survey in Great Britain, January to ...
Helen Bedford +9 more
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Tobacco Induced Diseases, 2018 Background The display of tobacco products at the point-of-sale (POS) allows tobacco companies to showcase their products and communicate with consumers.
Allison Ford +4 more
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Socioeconomic Relations of Food Waste in Selected European Countries
Economies, 2022 The present paper deals with the issue of food waste in selected European countries, in which we have tried to analyze the socioeconomic rations. The main aim of our research was to analyze food waste quantity and compare the amount of wasted food in ...
Filip Tkáč +3 more
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On the social structure of markets [PDF]
Cambridge Journal of Economics, 2006 Economic theorists have seldom discussed the social structures behind markets, even though market trading relies heavily on seller/buyer roles and personal relations among traders. This paper considers the structural basis of markets and proposes a layered approach which accommodates a wide range of competitive and relational trade within a definition ...
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Learning what our target audiences think and do: extending segmentation to all four bases
BMC Public Health, 2019 Background While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young adult sexual ...
Anna Kitunen +5 more
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Systematic Reviews, 2022 Background Prevention of obesity is economically and sociologically preferable to treatment, with early intervention key to preventing excess weight gain and obesity.
Taylor Jade Willmott +7 more
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The Impact of Social Media Activities on Brand Equity
Information, 2021 This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh +5 more
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Tobacco Prevention and Cessation, 2020 Scotland introduced a comprehensive smoke-free public places law in 2006. This law was widely regarded as a success and a model for legislation in other countries, including England and Wales.
Ruaraidh Dobson +7 more
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The Social Order of Markets [PDF]
Theory and Society, 2009 In this article I develop a proposal for the theoretical vantage point of the sociology of markets, focusing on the problem of the social order of markets. The initial premise is that markets are highly demanding arenas of social interaction, which can only operate if three inevitable coordination problems are resolved.
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