Results 31 to 40 of about 286,318 (317)
Socioeconomic Relations of Food Waste in Selected European Countries
Economies, 2022 The present paper deals with the issue of food waste in selected European countries, in which we have tried to analyze the socioeconomic rations. The main aim of our research was to analyze food waste quantity and compare the amount of wasted food in ...
Filip Tkáč +3 more
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On the social structure of markets [PDF]
Cambridge Journal of Economics, 2006 Economic theorists have seldom discussed the social structures behind markets, even though market trading relies heavily on seller/buyer roles and personal relations among traders. This paper considers the structural basis of markets and proposes a layered approach which accommodates a wide range of competitive and relational trade within a definition ...
openaire +3 more sources
Some reasonable but uncomfortable questions about social marketing [PDF]
, 2011 Purpose - The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the "wants" of individuals with the "needs" of society; the nature of exchange; the inclusion of techniques not
Tapp, Alan +3 more
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Relational paradigms in social marketing [PDF]
, 2003 It is fifty years since Wiebe suggested that generic marketing principles could tackle health and welfare problems and thirty since Kotler christened this "social marketing." The future of social marketing depends on continuing this learning from ...
Hastings, Gerard, Gerard Hastings
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Social marketing: A critical response [PDF]
, 1994 This paper presents a response to Buchanan et al.'s critique of our previous paper 'Social Marketing and Communication in Health Promotion' (Health Promotion International, 6, 135-145).
Hastings, Gerard, Haywood, Amanda J
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Systematic Reviews, 2022 Background Prevention of obesity is economically and sociologically preferable to treatment, with early intervention key to preventing excess weight gain and obesity.
Taylor Jade Willmott +7 more
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Social marketing, smoking cessation and inequalities [PDF]
, 2006 First paragraph: 'Social marketing' is gaining currency. It was identified as a key tool in the UK's recent public health White Paper (Choosing Health 2004) and the Canadian, New Zealand, Australian and US governments are all exploring its potential.
Hastings, Gerard +3 more
core +1 more source
Learning what our target audiences think and do: extending segmentation to all four bases
BMC Public Health, 2019 Background While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young adult sexual ...
Anna Kitunen +5 more
doaj +1 more source
Tobacco Prevention and Cessation, 2020 Scotland introduced a comprehensive smoke-free public places law in 2006. This law was widely regarded as a success and a model for legislation in other countries, including England and Wales.
Ruaraidh Dobson +7 more
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The Impact of Social Media Activities on Brand Equity
Information, 2021 This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh +5 more
doaj +1 more source