Results 41 to 50 of about 286,318 (317)
Social marketing and communication in health promotion [PDF]
Communication is a central aspect of health promotion and the opportunity for mass communication makes the 'media' a popular option amongst health promoters.
Hastings, Gerard, Haywood, Amanda J
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Marketing Social Marketing in the Social Change Marketplace [PDF]
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels.
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Rebels with a cause: The spiritual dimension of social marketing [PDF]
Purpose: To explore the spiritual dimension of social marketing. Approach: Conceptual. Findings: The greatest problems humankind faces, from NCD epidemics to global warming, are self-inflicted.
Hastings, Gerard, Gerard Hastings
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Background Prison foodways offer a unique opportunity to improve the physical and mental health and wellbeing of an underserved population, yet prison food is often rejected in favour of ‘junk’ food.
Clair Woods-Brown +2 more
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Background Tobacco packaging is a key promotional tool. The Standardised Packaging of Tobacco Products Regulations and Tobacco Products Directive requires all packs of cigarettes (factory-made and roll-your-own) in the United Kingdom to be drab brown and
Crawford Moodie +2 more
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Market Socialism or Socialization of the Market?
This article criticizes the approaches of Ernest Mandel and Alee Nove. The author holds that there are alternatives to the market and bureaucratic planning. She says that the price mechanism is an essential instrument for the coordination of a socialist economy; but that the mechanism should itself be socialized so that it will work in favor of ...
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A systematic review of social marketing effectiveness [PDF]
Purpose - The purpose of this paper is to review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and physical
McDermott, Laura +7 more
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Rifampicin resistance among the TB Patients in Pakistan: a retrospective cross-sectional study
Introduction: Rifampicin resistant (RR) tuberculosis (TB) is a key challenge in terms of high morbidity, mortality and socio-economic burden. Pakistan has the sixth highest RR TB prevalence globally.
Sobia Faisal +5 more
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The Social Order of Markets [PDF]
In this article I develop a proposal for the theoretical vantage point of the sociology of markets, focusing on the problem of the social order of markets. The initial premise is that markets are highly demanding arenas of social interaction, which can only operate if three inevitable coordination problems are resolved.
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This paper systematizes research findings related to social media marketing activities and marketing changed by social media (collectively defined as social media marketing) in a systematic review and identifies areas for future research.
Hisashi Mari
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