Results 61 to 70 of about 2,037,466 (202)
Can society nurture humanistic marketing? [PDF]
, 2013 For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in
Jafari, Aliakbar
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BMC Medical Research Methodology, 2018 Background Recent regulatory changes in the system by which premises are licensed to sell alcohol, have given health representatives a formal role in the process in England and Scotland.
Niamh Fitzgerald +14 more
doaj +1 more source
Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter [PDF]
, 2015 Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However,
Culotta, Aron +2 more
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Measuring the performance of social media marketing in the charitable domain
, 2012 Social media services offer a new avenue for non-profit organizations (NPOs) to initiate viral and word-of- mouth marketing. Due to the widespread adoption of these sites, there is the potential for this type of marketing to reach a large audience.
Harris, Lisa +2 more
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Sustainable touring: exploring value creation through social marketing [PDF]
, 2013 Purpose – The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for sustainable touring. Design/methodology/approach – Musician Jack
Henderson, S
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“It Didn't Fill the Void”: reasons for e-cigarette and tobacco dual use
Tobacco Induced Diseases, 2018 Background Although moving from smoking to electronic nicotine delivery systems (ENDS) could reduce the harms smokers face, many ENDS users continue to smoke tobacco. We explored the contributing factors to tobacco use among ENDS users.
Lindsay Robertson +3 more
doaj +1 more source
Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs [PDF]
, 2010 The purpose of this paper is to explain the social contructivist approach taken to uncovering clearer, deeper meaning through a recent qualitative, interpretive and subjective research study.
Copley, Paul
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SIMPÓSIO DE TECNOLOGIA FATEC JABOTICABAL, 2020 O objetivo desse trabalho foi o de desenvolver um projeto de Marketing Social com o propósito de contribuir com uma instituição de Jaboticabal-SP-Brasil, denominada de Casa Maria, que acolhe mulheres em vulnerabilidade social. Os procedimentos utilizados foram a pesquisa aplicada, desenvolvida por meio da revisão bibliográfica e da pesquisa-ação.
Elisângela Pulcini Jacob +4 more
openaire +1 more source
Monitoring secondhand tobacco smoke remotely in real-time: A simple low-cost approach
Tobacco Induced Diseases, 2019 Introduction Secondhand smoke (SHS) in the home is a serious cause of ill-health, especially for children. SHS indoors can be indirectly measured using particulate matter monitors, and interventions have been developed using feedback from these monitors ...
Ruaraidh Dobson +2 more
doaj +1 more source