Results 231 to 240 of about 28,701,845 (294)

Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley   +1 more source

AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]

Front Res Metr Anal
Ahuja S, Dutt A, Sahni N, Kaur J.
europepmc   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee, Charles R. Taylor, Tyler Milfeld   +2 more
wiley   +1 more source

Diverse Recruitment for Clinical Trials Using Three Diversity-Enhancing Interventions: Qualitative Study. [PDF]

JMIR Form Res
Cruz ER, Yuthok TYW, Onwuanyi A, Vesom N, Clark K, Dunlap P, Okeke DA, Judge F, Ritter V, Qin F, Shen S, Rodriguez A, Lewis E, Palaniappan L, Brown-Johnson C.   +14 more
europepmc   +1 more source

AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley   +1 more source

Perceived Credibility of Health News and Its Relationship with Trust in Physicians and the Health Care System. [PDF]

Healthcare (Basel)
Dağ E, Demir Y, Nal M, Sevim E, Güler S, Bektaş G.   +5 more
europepmc   +1 more source

Tobacco Industry's Corporate Diversification in the Evolving Landscape of Tobacco Control Laws in India - A Comparative Time-Series Analysis. [PDF]

Indian J Community Med
Khaitan A, Kapoor S, Yadav A, Madan C.
europepmc   +1 more source

Parental anxiety in China's social media marketing of early orthodontics. [PDF]

Front Public Health
Wang X, Li W, He X.
europepmc   +1 more source

Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection. [PDF]

Front Digit Health
Oo MZ, Tint SS, An KS, Tun A, Thaikla K.
europepmc   +1 more source

From screens to snacks: social media exposure and food consumption triggers among overweight and obese adolescents - evidence from a cross-sectional, mixed-methods approach. [PDF]

BMC Public Health
Hussein ZEH, Painelli VS, Poretti S, Branco BHM.   +3 more
europepmc   +1 more source