Results 251 to 260 of about 28,701,845 (294)

Social media advertising

2018
Das relativ neue Phänomen des Social Media Advertising ist eine nützliche Strategie für Werbetreibende, kann jedoch die Transparenz und faire Kommunikation mit den KonsumentInnen beeinträchtigen. Aus diesem Grund haben viele Staaten ein neues Gesetz eingeführt, welches eine verbindliche Kennzeichnung gesponserter Produkte vorschreibt.
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Advertising translation in social media

Babel. Revue internationale de la traduction / International Journal of Translation / Revista Internacional de Traducción, 2023
Abstract In the multimodal era, communication in social media incorporates new codes and elements that challenge traditional definitions of text and the translation field itself. Integrating semiotics, understanding that modes follow a particular hierarchical order, and analyzing how they influence the (re)construction of ...
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Social Media as an Advertisement Tool

2015
Daily routine and time pressure have become the reason for ignoring social media advertisements; because of thousands of messages on Internet, and social media, consumers need more reliable and differentiated messages. Today's customer is looking for utilitarian and hedonic attributes in the content of advertisement.
Füsun Topsümer, Dincer Yarkin
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Social Media and Advertising Theory

2012
Six years ago there was no Facebook. Today, Facebook has over 500 million active users (Facebook, 2010). YouTube was created in 2005 and, every minute, 24 hours of video is uploaded onto the site and people watch over two billion videos a day on YouTube (YouTube, 2010).
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Social Media Advertising

2021
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Advertising and social media

2010
A publicidade inserida nas redes apresenta características que a diferenciam da publicidade incluída em outros meios digitais. Essas particularidades são: • a Interactividade (que pressupões uma acção e uma consequência, provocando um feedback e efeito imediato); • a Actualidade ou Instantaneidade (pressupondo a actualização de conteúdos e reacção ...
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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Journal of Research in Interactive Marketing, 2021
Mark Yi-Cheon Yim, Eunjin Kim
exaly  

Gambling advertising on social media

Die Digitalisierung hat soziale Medien weltweit zugänglich gemacht und das Wachstum der Glücksspielbranche global vorangetrieben. In Reaktion auf diese dynamischen Entwicklungen in einer sich schnell wandelnden Medienlandschaft legalisierte der Glücksspielstaatsvertrag im Jahr 2021 das Online-Glücksspiel in Deutschland.
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Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

International Journal of Environmental Research and Public Health, 2021
Murooj Yousef, Sharyn Rundle-Thiele, Timo Dietrich   +2 more
exaly  

Social Media Advertising

2017
Saleem Alhabash, Juan Mundel, Syed Ali Hussain   +2 more
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