Results 261 to 270 of about 28,701,845 (294)

Social media advertising

2022
openaire   +1 more source

A consumer socialization approach to understanding advertising avoidance on social media

Journal of Business Research, 2020
Sydney Chinchanachokchai, Federico de Gregório   +1 more
exaly  

Consumer response toward native advertising on social media: the roles of source type and content type

Internet Research, 2021
Mikyoung Kim, Doori Song
exaly  

When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising

Journal of Retailing and Consumer Services, 2021
Zilong Liu, Xuequn Wang
exaly  

Social Media for Advertising

2021
openaire   +1 more source

Effects of Advertising: A Qualitative Analysis of Young Adults’ Engagement with Social Media About Food

Nutrients, 2021
Annika Molenaar, Tracy McCaffrey, Mike Reid   +2 more
exaly  

Strategic social media marketing: An empirical analysis of sequential advertising

Production and Operations Management, 2023
Rajiv Garg, Parshuram Hotkar, Kristen Sussman   +2 more
exaly  

Advertising and social media CPD

Veterinary Record
openaire   +2 more sources

Investigating the impact of social media advertising features on customer purchase intention

International Journal of Information Management, 2018
Ali Alalwan
exaly  

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

International Journal of Contemporary Hospitality Management, 2020
Tao Deng, Shu-Chuan Chu
exaly