Results 281 to 290 of about 28,701,845 (294)

Advertising effectiveness on social media

2019
n ...
openaire   +1 more source

Consumers’ attitude towards social media advertising and their behavioural response

Journal of Research in Interactive Marketing, 2015
Henry Boateng, Abednego Feehi Okoe
exaly  

Social Media in Advertising

Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short   +4 more
openaire   +1 more source

Evaluation of Advertising Campaigns on Social Media Networks

Sustainability, 2018
Vida Davidaviciene, Manuela Tvaronavičienė, Jurgita Raudeliuniene   +2 more
exaly  

Cancer misinformation on social media

Ca-A Cancer Journal for Clinicians
Stacy Loeb
exaly  

Social media advertising exposure and social media fatigue: The buffering role of advertising literacy

Journal of Retailing and Consumer Services
Nianlin Li, Changchun Xuan
openaire   +1 more source

Understanding social media advertising effect on consumers’ responses

Journal of Enterprise Information Management, 2018
exaly  

The effect of social media and advertising activities on affiliate marketing

International Journal of Internet Marketing and Advertising, 2019
Carsten Schultz, Rainer Olbrich
exaly  

CS Social Media Advertisement

IEEE Intelligent Systems, 2012
openaire   +1 more source

Social media, advertising and misinformation

BDJ Student
Joscelyn Julien, Irmak Goktug
openaire   +1 more source