Results 271 to 280 of about 28,701,845 (294)

Social Media in Advertising

2017
Charles Marsh, David W. Guth, Bonnie Poovey Short   +2 more
openaire   +1 more source

Advertising in social media: a review of empirical evidence

International Journal of Advertising, 2016
Johannes Knoll
exaly  

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, 2018
Dokyun Lee, Kartik Hosanagar, Harikesh Nair   +2 more
exaly  

Social Media and Advertising

2013
openaire   +1 more source

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Journal of Marketing Management, 2016
Jeffrey Carlson, Shan Lin
exaly  

Social media and international advertising: theoretical challenges and future directions

International Marketing Review, 2013
Charles R Taylor, Shintaro Okazaki
exaly  

ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Global Fashion Management Conference, 2021
openaire   +1 more source

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Vision, 2019
Taanika Arora
exaly  

Advertising on social media

2014
openaire   +1 more source

The Internet, Social Media, and Advertising

2018
Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout   +2 more
openaire   +1 more source