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Social media for patient engagement
Surgery, 2023Who better to serve as "Dr. Google" than an actual doctor? Patients often present with a list of symptoms and turn to their favorite search engine to understand their constellation of symptoms. In this editorial, we attempt to address the following key elements in surgeons' use of social media (#SoMe4Surgery) as a tool for patient engagement: marketing,
Erin King-Mullins, Imani E. McElroy
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Social Media Engagement for Global Influencers
SSRN Electronic Journal, 2021Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world.
Bentley, Kara +4 more
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Engaging Learners With Social Media
Journal for Nurses in Professional Development, 2016Can social media be used to promote learning? This article includes an overview of social networking sites with specific examples of how nursing professional development practitioners might use each for professional development activities.
Jobeth, Pilcher, Mary, Harper
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Social Media Engagement Theory
Journal of Organizational and End User Computing, 2016Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement.
Paul Michael Di Gangi +1 more
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Civic Engagement Through Social Media
International Journal of Public Administration in the Digital Age, 2017Civic engagement through social media is a strategy employed by nonprofits typically using one-way targeted information dissemination to stakeholder groups. Improving the quality of communities and ameliorating social problems sustain nonprofit foundation missions, suggesting that two-way dialogic communication inspiring action is preferable for ...
Sarah P. Maxwell, Julia L. Carboni
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Measuring engagement effectiveness in social media
SPIE Proceedings, 2012Social media is becoming increasingly prevalent with the advent of web 2.0 technologies. Popular social media websites, such as Twitter and Facebook, are attracting a gigantic number of online users to post and share information. An interesting phenomenon under this trend involves that more and more users share their experiences or issues with ...
Lei Li 0001 +3 more
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2016
Generation Y is at the forefront of the rise in consumer engagement with brands due to the participatory nature of social media. Social media is largely user generated and is instrumental in the information uprising facilitated by the internet (Kamel & Hussein, 2014).
Kathy-Ann P. Fletcher +1 more
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Generation Y is at the forefront of the rise in consumer engagement with brands due to the participatory nature of social media. Social media is largely user generated and is instrumental in the information uprising facilitated by the internet (Kamel & Hussein, 2014).
Kathy-Ann P. Fletcher +1 more
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Engaging Students With Social Media
Journal of Marketing Education, 2015The importance of social media for marketing professionals has grown immensely as consumers turn to it to connect with products, brands, and brand communities. Yet limited research investigates the uses of social media to teach core marketing concepts.
Anjali S. Bal +3 more
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Grey social media engagement analysis
Grey Systems: Theory and Application, 2016Purpose– Recent studies have shown that customers are more likely to buy a certain product or service from a company they can follow or contact on social media. Moreover, the customers feel a stronger relationship with the companies they are interacting in the virtual networks.
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