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Civic Engagement Through Social Media
International Journal of Public Administration in the Digital Age, 2017Civic engagement through social media is a strategy employed by nonprofits typically using one-way targeted information dissemination to stakeholder groups. Improving the quality of communities and ameliorating social problems sustain nonprofit foundation missions, suggesting that two-way dialogic communication inspiring action is preferable for ...
Sarah P. Maxwell, Julia L. Carboni
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Measuring engagement effectiveness in social media
SPIE Proceedings, 2012Social media is becoming increasingly prevalent with the advent of web 2.0 technologies. Popular social media websites, such as Twitter and Facebook, are attracting a gigantic number of online users to post and share information. An interesting phenomenon under this trend involves that more and more users share their experiences or issues with ...
Lei Li 0001 +3 more
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2016
Generation Y is at the forefront of the rise in consumer engagement with brands due to the participatory nature of social media. Social media is largely user generated and is instrumental in the information uprising facilitated by the internet (Kamel & Hussein, 2014).
Kathy-Ann P. Fletcher +1 more
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Generation Y is at the forefront of the rise in consumer engagement with brands due to the participatory nature of social media. Social media is largely user generated and is instrumental in the information uprising facilitated by the internet (Kamel & Hussein, 2014).
Kathy-Ann P. Fletcher +1 more
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Engaging Students With Social Media
Journal of Marketing Education, 2015The importance of social media for marketing professionals has grown immensely as consumers turn to it to connect with products, brands, and brand communities. Yet limited research investigates the uses of social media to teach core marketing concepts.
Anjali S. Bal +3 more
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Grey social media engagement analysis
Grey Systems: Theory and Application, 2016Purpose– Recent studies have shown that customers are more likely to buy a certain product or service from a company they can follow or contact on social media. Moreover, the customers feel a stronger relationship with the companies they are interacting in the virtual networks.
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Emotions, Engagement and Social Media
2021Over the last few years, social media have become important instruments for the construction of political engagement, thus generating a new space of analysis which allows the use of advanced research techniques, such as text mining or machine learning. In this chapter, we review the fundamental interpretation of political engagement, the debate on the ...
Nieves Lagares Diez +2 more
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Social Media and Citizen Engagement
2013Increased access and the convenience of participation to and through the internet encourage connectivity among citizens. These new and enhanced connections are no longer dependent on real-life, face-to-face interactions, and are less restricted by the boundaries of time and space (Frissen, 2005).
Charlie E. Cabotaje, Erwin A. Alampay
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Tourist Social Media Engagement
2022Social media are transforming relationships with customers for all sectors, including tourism. Since the search for information is a critical aspect of tourist purchase decision process, the importance of social media for tourism is evident. However, the presence of tourism brands in social media is not enough to have an impact on tourist purchase ...
Rayane Ruas, Belem Barbosa
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How to Engage with Social Media
2020Social media platforms have changed the ways in which people communicate and connect in the twenty-first century. Both faculty members and trainees in academic medicine would benefit from understanding the potential benefits and risks of engaging with social media.
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Social Media for Civic Engagement
2013To explore the relationship between form of municipal government and deployment of social media tools for civic engagement, the authors conduct an analysis of a random set of purposively selected cities for content analysis of their social media tools.
Bryer, Thomas A., Nelson, Kimberly L.
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