Results 271 to 280 of about 216,040 (307)
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The alchemy of social media engagement
Strategic Direction, 2017Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
Journal of Marketing, 2023Georgia Liadeli +2 more
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Consumer engagement in social media brand communities: A literature review
International Journal of Information Management, 2022Zelia Raposo Santos +2 more
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Social Media and Community Engagement
In the current era of digital interconnectivity, social media platforms have emerged as potent tools for fostering community engagement and amplifying local voices in the context of regenerative tourism. This paper investigates the symbiotic relationship between social media and community engagement in the realm of regenerative tourism, with a focus onSagar Bhatt, Rakesh Dani
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Customer engagement and social media: Revisiting the past to inform the future
Journal of Business Research, 2022Weng Marc Lim, Tareq Rasul
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Digital and Social Media Engagement.
Trustee : the journal for hospital governing boards, 2016Understanding the value and potential of social media can help to leverage benefit programs and patient engagement in a way never considered possible.
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Social media-driven customer engagement and movie performance: Theory and empirical evidence
Decision Support Systems, 2021Ana Castillo, JOSÉ Benitez, Xin Luo
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